OAAN optimistic on positive growth performance in 2020
The Outdoor Advertising Association of Nigeria (OAAN) has declared it is quite optimistic that member firms in the fold of the organisation are most likely to record a positive growth performance in the period unfolding business year 2020.
Expressing the group’s optimism recently was the President, Emmanuel Ajufo while answering to MARKETING EDGE enquiries in Lagos.
According to the OAAN boss who also is Managing Director/CEO, OTS Limited, a leading Nigerian outdoor advertising company, though member firms of the organisation performed just fairly well during the just ended year owing to the downturn in the overall business environment, indications are rife that business in the new year might be favourable, judging from a number of factors.
He noted that the industry was already showing signs of a great outing for the year considering that two telecom companies that did not do much last year are launching out big this year in addition to other big spenders that plan to do same, including some other new entrants.
Though he was silent concerning exact volume of business and contributions by the sector to the national GDP, the OAAN boss observed that the new decade offered opportunities for the organisation to consolidate, especially by restating its continuous relevance despite the rapidly unfolding digital age.
“I will say we did fairly well when you look at the overall business environment. At least not of one of our members closed shop. I believe that things can always be better but we thank God and hope for a better outing this year,” he said.
He continued: “It is a bit early to comment on our figures and contributions to GDP because figures for last year are still being collated. Expectations for this year and the decade are indeed very hopeful since the industry is already showing signs of great outing this year.
“Two telecom companies that did not do much last year are launching out big this year. If you add these two for instance to the other very big spenders that plan to do same and other new entrants, then we truly should have a lot to cheer about this year. Similarly we hope that we will use this decade to consolidate especially by stating our continuing relevance despite the digital age that we are in.”
Highlighting on further plans of the association going on in the New Year, he stated that the first leg of the industry wide audience research instituted by the association was ongoing and would expectedly come to a finish on or before the end of March 2020.
He added that the outcome of the research would go a long way to determine the association’s next line of action as it concerns subsequent research efforts.
“Research is ongoing. We have our SOP (Standard Operating Procedure) which we have taken round the industry to launch. What we are actually waiting for now is to have APCON’s buy in. We also have the Credit bureau arrangement we are perfecting so that our debt management efforts will be enhanced,” he revealed.
According to Mr. Ajufo, other initiatives by the group in the New Yea include among other things getting the practitioners who are not registered to come into the association’s fold, adding that while a lot of companies have embraced the initiative, many others still needed to be brought in.
“We are not through with some of the things we set out to do last year. We will therefore concentrate our efforts towards getting the pending initiatives on board before talking about new things,” he concluded.
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