OAAN boss extols digital adverts

The Outdoor Advertising Association of Nigeria OAAN has commended the new phase of digital advertisement in the country, saying it has drastically reduced clutters in the environment.

The President of OAAN, Charles Chijide said this in an exclusive interview with Marketing Edge in Lagos on Monday as he posited that the practice of advertising now goes with modern technology.

According to him, the digital phase is wonderful and it is good that it is happening now as it cuts down the cost of production in terms of labour and time.

“We do not need to battle hoodlums again now to install billboards. Indiscriminate removal of our structure by hoodlums has since been eradicated and we now have better understanding with governments,” he said.

Chijide also spoke about arbitrary rates being charged his members by governments, especially the Lagos State Government, adding, “My administration has taken various steps to curb multiple taxations while we have also provided digital guidelines for government to understand the operation of our trade.”

The president explained that the association was proud to move with the global trend in which Nigeria as country is a leader in Africa.

“What we see in Nigeria now is not very different from what we see in developed countries like US and Britain,” he stated.

According to him, OAAN has concluded arrangement with Posterscope to launch Nigeria into new world of advertising in the name of Out-of-Home, a new concept of interactive static billboard.