No sector of the economy is immune to disruption – Tubosun Alake
By Felicia Nwosu
Coming from the backdrop that marketing cannot function in isolation without other sectors to drive the acceleration of its growth despite that disruption and innovations are its bedrock. It is on this premise that Tubosun Alake, Special Adviser to Lagos State Government on Innovation and Technology has averred that no sector of the economy is immuned to disruption as both are developmental catalysts that hold the promise of building a better future with the application of the right antecedents.
The SA said this while delivering his goodwill message during the launch of the first ever marketing and media “hackaton” organised by GDM Group in collaboration with Eko Innovation Centre.
Mr. Alake reiterated that the Lagos state government is committed to supporting every facet of the economy, with utmost concentration to the innovation industry.
“We are extremely supportive of innovation because we see the promise it holds in improving the standards of living of our people. In my portfolio on daily basis, we are executing the enabling levers of innovation in Lagos state, so whether it is funding the startups directly or contributing to enabling policies.”
The ICT guru revealed there have been some recent breakthroughs in the medical field which are being accelerated by artificial intelligence and biotech. These disruption according to him, have pushed the envelope on precision medicine, leading to a tremendous paradigm shift and disruption.
“Gone are the days where you make drugs for everybody. Now, R&D’s have gone the level of producing individual drugs based on individual’s nervous system. Drugs are produced today according to individual’s unique bloodstream, nervous system and DNA. What biotech is doing is understanding and personalising medicine for everybody and that is a major disruption in my opinion.”
The technological enthusiast challenged other sectors such as construction to replicate the same for more personalised efficient products.
The proud product of Harvard Kennedy School envisaged a future where technological transition will be at par with more rapid innovation in robotics as well as the blockchain, which he posited, is seeking to offend the conventional web structure. He maintained the existence of disrupted innovation in marketing, boosted by the convergence of technology, has paid off with the advent of internet and the growth of social media giant.
The experienced business analyst charged innovators to develop a curious mindset towards this upsurge, adding that, in marketing, curiosity and experimentation, coupled with the right intent, will cause magic and disruption to erupt.
“As innovators, we must continue to have a curious mindset and that curiosity should always lead to experimentation on how we can do things better. We have seen that every technical innovation had intent behind it. In disrupting and innovating in marketing, what is the intent, I don’t know, is it for awareness, selling, advocacy, telling the right stories for human benefit. For people like Elon Musk, what wakes him up every morning is sustainability and survival of our species and that is why we have Tesla.”
In his conclusion the Eko Innovation spokesman concluded that, “The intent can really drive innovation while the rationale can drive disruption. The question for us today is; what is the intent for us, and the rationale. I believe the strength and the probity of the intent will drive a lot of disruption and innovation, he said.
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