Nimbus Media set to mark 10th anniversary of operations
By Felicia Nwosu
Nimbus Media, a leading digital Out-of-Home advertising agency, is set to identify with future-fit and thriving SMEs with high growth potential by providing them with free visibility and networking opportunities through its newly introduced initiative known as ‘Nimbus Aid Project’.
This was revealed by Wale Adegoke, the agency’s Chief Executive Officer, during a one-on-one interview with MARKETING EDGE. In commemoration of Nimbus Media’s 10th anniversary, the initiative is aimed at encouraging upcoming businesses which, despite the ravaging economic challenges, are still thriving to make headway.
Mr. Adegoke reaffirmed that it was the urge to appreciate the resilience of businesses that inspired his agency to fill in the gap in ensuring that some new startups are given the required aid to reach their goals through free provision of visibility.
“Although we started something called nominate a charity back then to boost visibility for charities because we were focusing on charity then. But as time went by, I have realised that a lot of what people need is not charity. I commend organisations that are already touching lives positively through CSR; they are to be respected, loved and cherished,” he said.
The Out-of-home brand builder also added: “We felt this same appreciative gesture should also be extended to smaller organisations that are trying to make profit legally through innovation and hardwork. How can we support them as well? We looked at that and changed the nominated charity to Nimbus Aid Project. This is why we are trying to support small businesses and people who are trying to make a way for themselves by pushing and doing great things in their businesses.
“This year, we are looking at pushing 10 businesses; at the end of the whole thing, 10 businesses that fall under this category will get 2 million naira worth of exposure each on our network around Nigeria. Each of them will still get so many other opportunities. We have actually got some big partners onboard to push this with us, and they too will be offering some things too.”
According to Mr. Adegoke, the consumer-centric agency was specifically set up to transform and showcase other businesses in a more meaningful approach to ensure that these SMEs realise their business potential while navigating through various economic challenges.
“Everything we are doing around Nimbus is just to appreciate all these people, and just to let everybody know that we are getting started. The truth of the matter is that we started this business in order to showcase other businesses to the world, not ourselves. Most of the businesses we serve are big businesses that have big budgets, but when we look at the landscape in Nigeria, the businesses that really need this are actually smaller businesses that nobody knows.”
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