Nigerian PR agencies fail to make 2016 Sabre Awards final shortlist

Nigerian Public Relations agencies have failed to meet the cut for the 2017 edition of the Superior Achievement in Branding and Reputation (SABRE) Award.

In the recently released finalist shortist for the award, no Nigerian agency was mentioned, not even in the Africa agency of the year category where South African agencies dominated. The winners of the award will be announced at the Sabre Awards annual awards dinner, to be held at Station-Berlin on May 25, 2017.

In the Geographic category (Africa), five African agencies were nominated and they included FleishmanHillard South Africa. The agency got the nomination for #AfricaAgainstEbola, done for The African Union. Ogilvy Public Relations also got a nomination for World Hunger Month – Story of Hope—KFC.

Another nominee was Eaton with Weber Shandwick, their entry was Brand Building in Africa. Other agencies with a chance to win the category are FlySafair with WE Communications and Phoenix Bev with Blast Communications, the agency behind the campaign- Eski – When Intangible Cultural Heritage Reconnects a Brand with Its Audience.

In 2012, The Quadrant Company became the first Nigeria agency to win the prestisious awards. The agency which is headed by Bolaji Okusaga was voted African Consultancy of the Year.

The Sabre Awards are managed by The Holmes Group, a leading global public relations publishing operation and the group is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals.

The Holmes Group was founded in 2000 by Paul Holmes, Editor-in-Chief and CEO, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. The Holmes Group delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues.


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