Nigeria emerges as global leader in social media usage
By Felicia Nwosu
Nigerians are ranked among the highest social media users worldwide, with the latest data for 2024 placing the country fifth globally in terms of average daily online engagement. According to a report by Cable.co.uk, shared by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes each day on social media platforms.
The report further showed that Kenya tops the list, with its citizens dedicating 3 hours and 43 minutes daily to social media, while South Africa follows closely behind, recording an average of 3 hours and 37 minutes, Brazil and the Philippines also featured prominently, with averages of 3 hours and 34 minutes and 3 hours and 33 minutes, respectively. Nigeria’s daily average of 3 hours and 23 minutes places it just behind these nations in social media interaction.
Other countries demonstrating significant social media engagement include Colombia at 3 hours and 22 minutes, Chile at 3 hours and 11 minutes, and Indonesia, also at 3 hours and 11 minutes. Saudi Arabia and Argentina complete the top ten, with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
In contrast, some nations report lower levels of social media activity, such as Ghana, with an average of 2 hours and 43 minutes, Egypt at 2 hours and 41 minutes, and Thailand at 2 hours and 30 minutes. Among European countries, social media usage is comparatively lower, with Portugal averaging 2 hours and 23 minutes, Romania at 2 hours and 20 minutes, and Italy at 2 hours and 17 minutes, highlighting the regional disparities in online engagement habits.
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