New Chelsea Shirt: Sponsor Appoints “WePlay” as Social Media Agency

Japanese Tyre Company and new official shirt sponsor of Chelsea FC, Yokohama has appointed digital sports agency WePlay to support brand development through social.

Yokohama’s five year sponsorship deal with the Premier League champions, signed in February, is one of the largest sponsorship deals in the history of English football, so it is understandable why the Japanese brand wants to maximise returns.

WePlay has been tasked with handling the strategy and execution across all of Yokohama’s social channels, including Facebook, YouTube, Twitter and Instagram.

Commenting on the appointment, Yokohama’s Kazu Sekiguchi said: “Our deal with Chelsea FC is a key part of our plans to raise our global profile and WePlay will be fundamental to our efforts to promote this relationship. We knew that engaging Chelsea FC fans on social wouldn’t be something we could just do; we needed a partner who could use their expertise to support us and help us achieve our objectives”.