Nestlé to launch vegan KitKat variant, KitKat V
Nestlé has announced that the company would be launching the new vegan KitKat variant—KitKat V globally this year, except the U.S
KitKat, one of the world’s most popular confectionery bars will now have a delicious plant-based option that delivers the perfect balance between crispy wafer and smooth chocolate.
Head of Confectionery, Nestlé, Alexander von Maillot announced: “One of the most common requests we see on social media is for a vegan KitKat, so we’re delighted to be able to make that wish come true. I can’t wait for people to be able to try this amazingly tasty new KitKat. This is a product for everyone who wants a little more plant-based in their life!”
According to the FMCG giant, the company aims to help people embrace a more plant-based diet, with options across its wide range of food and beverages.
“There is a quiet food revolution underway that is changing how people eat. We want to be at the forefront of that, championing the discovery of plant-based food and beverages. What better way to do that than offering a vegan version of one of our most famous and much-loved brands? The new KitKat V means chocolate lovers now have a great plant-based option when they have a break,” von Maillot.
The company has already launched plant-based alternatives to dairy made from rice, oat, soy, coconut, pea and almonds across categories which includes non-dairy ice cream, coffee creamers, rice and oat-based drinks, pea-based beverages, plant-based cappuccinos and lattes, a vegan condensed milk alternative, as well as a range of non-dairy cheese to complement existing plant-based burgers.
Head of the Nestlé Confectionery Product Technology Center, Louise Barrett, stated: “Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat.”
Nestlé owns over 2000 brands in over 150 countries and a portfolio that cut across water, beverages, food services, frozen desserts, cereals, coffee, confectionery, baked goods, healthcare, food seasonings, and more. Some of its brands include Nescafe, Milo, Ovaltine, Smarties, Milky Bar, and Maggi.
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