Nestlé switches to recyclable paper packaging with Smarties

Nestlé has announced that it is now using recyclable paper to package Smarties, its popular confectionery brand worldwide, which represents a transition of 90% of the Smarties range, as 10% was previously already packed in recyclable paper packaging.

This approximately removes 250 million plastic packs sold globally every year.

Commenting on this, Alexander von Maillot, Global Head of Confectionery at Nestlé, noted that the initiative is a step forward towards actualising the company’s 2025 climate goal.

He said: “Shifting Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realizing Nestlé’s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period.”

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, explained that it required a lot of study to perfect the idea.

“Developing safe and convenient paper-based solutions for Smarties has required the pioneering of new materials and testing by Nestlé packaging experts at our R&D Center for confectionery in York, UK and the Swiss-based Institute of Packaging Sciences. We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all new formats.”

The new Smarties paper packaging is sourced sustainably and is made of a coated paper.


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