NB honours business partners for outstanding performance
For their sterling performance in 2018, Nigerian Breweries (NB) Plc has rewarded its business partners nationwide. The award ceremony was held in FCT Abuja, and the event equally provided an occasion for the company to make known new incentives for its trade partners and receive consumer feedback and brand innovations.
During the media address, NB’s Managing Director, Jordi Borrut Bel, expressed the company’s delight in the partnership.
“We are pleased to celebrate the great partnerships with our business associates who have delivered an impressive performance in 2018. We will continue to strengthen the partnerships going into the future.”
Mr. Bel, who remarked that the theme of the award was ‘Celebrating Great Partnerships’, explained that it was conceived to recognise and reward the resilient performance of NB’s partners in spite of the difficult operating environment.
“As part of our plans to transform our route-to-market, we would be deploying some innovations across markets nationwide. Despite the challenging environment, we are going to be piloting new initiatives that would bring flexibility and comfort for our customers to make their orders and in the process generate great efficiency,” he explained.
Also speaking at the event, NB’s Sales Director, Uche Unigwe, commended distributors for their consistent efforts in posting performances that add great value to the company.
“We are indeed very grateful for the support from our trade partners who have contributed a great deal through their performance to impact our business. Though times are a bit challenging in the market, the partnership with our distributors and transporters has helped to consolidate our leadership in the category where all of our brands play,” he said.
Some of award categories included the National Volume Champion, Region Volume Champion, Regional Volume Champions who attained minimum of 2 million cases, Regional Volume Champion who attained less than 2 million cases, District Champions who achieved minimum of 2 million cases, District Champions who achieved 1 Million – 2 Million cases, District Champions who achieved 1 Million cases, Millionaire Club (SKDs who achieved above 1 million cases) among others.
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