Moet & Chandon Launches New Champagne Brand Into Nigerian Market

Moet & Chandon is set to introduce a new brand of Champagne into the Nigerian market. The new brand called Moet Ice Imperial is the world’s first ever Champagne specifically created to be enjoyed on ice in warmer climates.

As a luxury brand, Moet & Chandon is leaving nothing to chance; therefore they have announced that they will be celebrating the entrance of the Champagne brand into the Nigerian market by hosting an all-white exclusive party at the newly renovated Radisson Blu on the 10th October, 2015.

This high profile event will be attended by key personalities in the society cutting across captains of industries to ‘A’ list movie, music and TV stars. “The aim of the party is to showcase the different fascinating ways Ice Imperial Champagne can be enjoyed,” the organisers said.

According to the manufacturers of the champagne, Ice Imperial reflects a new frontier in champagne, delivering the new sensations of crisp freshness, powerful tropical fruit aromas, and offering a unique, fun-filled experience for chic, sunny and exclusive social gatherings.

“Proposing a radically new way to drink champagne, Moët Ice Imperial’s champagne blend has been expertly developed to intensify the taste experience, with an original flavor twist of fresh red fruits. The rich structure offers a hint of sweetness, and stands up against dilution while catering to all palates,” Chef de Cave Benoît Gouez of Moet & Chandon said.

He also explained that the brand is packaged in a luxurious white lacquered bottle with a black tie, gold label and a silver design that revamps industry conventions, Moët Ice Imperial exempliﬁes the house’s elegance, glamour and pioneering nature.

Moët Ice Imperial was one of the most successful champagne in the world in 2014. And the manufacturers are optimistic that it will equally be a success in Nigeria.

Recalled that Moet & Chandon hosted 2Face Idibia’s album release party for his sixth solo album, “Ascension” at Escape Nightclub, Adeola Odeku Victoria Island, Lagos, the black-tie event was the first in the 2014 Moët Rosé Lounge series