MIKANO Motors-Changan celebrates night of automotive excellence, launches latest models
By Seun Johnson
At a colourful event, celebrating its automotive excellence on Thursday December 6, 2024, MIKANO International’s Motors Division in partnership with global automotive dealer, Changan unveiled its latest SUV models- the X7 plus and CS95.
It was a captivating evening that began at the magnetic Mikano Motors-Changan showroom, where the X7 Plus was the first reveal of the night, to the delight of attendees. It was later followed by the grand entrance of the all- new CS95.
The cutting-edge vehicles are a seamless blend of performance, innovation, and style set to redefine the standards of modern SUVs in the automotive industry.
Versatile, spacious and very stylish, the X7 Plus which is designed with families in mind boasts a 1.5L Turbo GDI engine. It offers 185HP and 300NM of torque. It has 7-speed dual-clutch transmission and front-wheel drive that provide a smooth and efficient ride.
The 7-seater marvel combines practicality and elegance, featuring a panoramic sunroof, a 12.3-inch infotainment system, and six speakers for immersive audio. It prioritises safety with four airbags and 360-degree cameras that ensure peace of mind on every journey.
In the same vein, the CS95 commands attention with its 2.0L Turbo GDI engine, delivering an impressive 233HP and 390NM of torque. Built for adventure, it features an 8-speed automatic transmission paired with a four-wheel drive system for unparalleled control on all terrains.
Equipped with six airbags and 360-degree cameras to enhance driver confidence, the interior part of the CS95 is a haven of comfort and safety. Entertainment and luxury take center stage with a 12.3-inch infotainment display, a 10-speaker sound system, and 64-color ambient lighting. For tech enthusiasts, a wireless charger adds to the SUV’s convenience.
The unveiling of the two vehicles spoke volume of MIKANO’s commitment to pushing the boundaries of automotive excellence as guests marveled at the sophisticated designs and features of both the X7 Plus and CS95, all tailored to meet the diverse needs of modern drivers.
Speaking on the unveiling, Syam Abdulkadir, National Operations Manager, MIKANO Motors stated that with all the models that MIKANO Motors introduces, it always looks at what is required within the market. According to him, with these two models, the company tries to look at its line up and what it offers and which segment of the Nigerian market it hasn’t provided a solution for.
“So with the CS95 and the X7PLUS, we are providing 7-sester SUVs that fit both the midsize and the luxury SUVs. That’s what we hope to achieve with these two models. In addressing the specific needs of Nigerians, you are looking at family SUV that is both from more of affordable family size to a luxury SUV. We don’t just look at drivers, we look at the need of everyone.” He said.
While explaining the rationale behind the innovation, Omar Karameh, Executive Director, MIKANO International, reinterated that the most important thing for MIKANO Motors and its sub-division is reliability and durability, saying that is the main thing the company takes pride in.
“As of now, most of our vehicles contain 5 years warranty and we plan to continue with that sort of quality and we don’t have a compromise on quality. We will continue to do promotion, bring brand ambassadors and new influencers,” he explained.
Also giving insight into the target audience, Karima Okunola, Head of Marketing, MIKANO International Motors clarified that the cars are targeted towards corporate executives, and people with small and large families.
In her words, “For the CS95, our target audience are the executives and also people with large families. The X7 Plus is a bit smaller so it is perfect for families with small kids who can sit at the back roll, leaving ample space for the family to travel together. So they are the primary target.
“The CS95 is an executive looking car with a classic design. It will appeal to people in the corporate world and people with large families who like comfort. It’s a very comfortable and luxurious car like all our other cars. So corporate executives are the main target for the CS95.”
Jemimal Osunde, an actress, model and Brand Partner with MIKANO Motors stressed that she has been with MIKANO Motors for two years and can confidently confirm that every vehicle from Changan is amazing, reliable and durable. According to her, their vehicles give confidence and comfort and she has been using every means available to preach their gospel.
Also speaking on the maintainance, she said, ” it gives me joy that people I take my car to are the owners of the car and not just a roadside mechanic that will add more to its problem. So maintaining the car has never been a problem.
The celebration then moved to the avant- garde Royal Box event center, where guests were welcomed with an appealing live saxophone performance and a dazzling laser light show. The event programme featured speeches from key figures who added depth to the night’s narrative.
Mr. Syam Abdulkadir, National Operations Manager for Mikano Motors, delivered the opening address, followed by Mr. Omar Karameh, Executive Director for Mikano Motors, who shared insights into the company’s vision.
Ms. Stephanie Wang, Sales Director, African Region, Changan Automobile, highlighted the innovative features of the vehicles, their parts distribution plans for shorter lead times, guaranteeing parts availability, and the successful partnership with Mikano Motors.
According to Ms Wang, Changan are bearers of over century -and a-half-long tradition of manufacturing excellence, with a strong backbone in research and development. She noted that crafting vehicles that ignite the imagination is the driving force of the people behind Changan.
“Changan has built the comprehensive production development system and test verification system to ensure that each product can stand rigorous use. In the first 11 months of 2024, Changan achieved total sales of over 2.5 million units, with new energy vehicle sales exceeding 640,000 units.” Her statement reads in part.
The CEO of Mikano International, Nidal Karameh while giving his speech reflected on the company’s legacy of over three decades, encompassing six thriving divisions. He highlighted the importance of innovation and quality.
The entertainment for the evening was nothing short of fascination. Guests were treated to mesmerizing choreography from the amazing performers who added vibrancy and energy to the event.
The night also recognized the contributions of esteemed brand influencers, including Don Jazzy, Jemima Osunde, Daniel Etim- Effiong, Sydney Talker, and Akah Nnani, who were awarded for their support of the Mikano Motors brand.
The event was masterfully anchored by the phenomenal Keturah King, who ensured a seamless and engaging experience for all attendees.
The spectacular evening peaked with closing remarks from Ms Joelle Haykal, Group Executive Director, who expressed gratitude to the guests for their presence and unwavering support, promising an even better product and performance outlook for 2025.
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