Meet MARKETING EDGE’s Top 10 Brand Strategist in Nigeria – Babatunde
Sheriff Babatunde is the Business Director, Strategy, Planning & Implementation at Starcom Media Perspectives Limited, a leading integrated media advertising Agency in Nigeria.
As a strategist with over 12 years’ experience in the marketing communication industry, Sheriff has a proven track record and experience in crafting and executing comprehensive media strategy and planning that drive brand visibility, engagement and ROI across multiple channels.
Sheriff’s work experience cuts across various sectors that include Fast-Moving Consumer Goods (FMCG), finance, telecoms, aviation, technology, and public sector.
He is an expert in negotiating and securing favorable media deals while maintaining meticulous attention to detail in ad placement for clients.
Prior to his role as Business Director and Strategist, he was the Senior Media Manager where he developed and executed media strategies and plans for brands like Cadbury, Visa, Dangote Cement, Leadway and ARM etc.
He also worked as Senior Account Executive, Media – Media Trak.
As a media practitioner, Sheriff’s key achievements and leadership qualities include his ability to lead his team to drive successful launch of Terra Cube seasoning campaign across media touch points which saw an improvement in brand awareness.
He is also the Head, Out Of Home unit of the Agency where he coordinates the team to deliver on cutting-edge OOH strategy and executions
He spearheaded the successful launch of the Nigeria edition of Share A Coke campaign on Out Of Home which resulted in an exponential growth in brand engagement and brand love.
He was an integral part of the team that repositioned Cadbury TomTom to appeal to the GenZ consumers as opposed to the erstwhile positioning of the brand being for the older generation alone.
The media expert has worked on brands like MTN, Coca-Cola, Union Bank, Cadbury, Terra Cube, Visa, Dangote Cement, Leadway and ARM etc.
Sheriff studied Mass Communication at Moshood Abiola Polytechnic, where he obtained OND. He has HND in Mass communication, and MBA in Marketing at Ladoke Akintola University, Ogbomosho.
Sheriff is a certified Media Practitioner and a member of Advertising Regulatory Council of Nigeria (ARCON). He is a member of the National Institute of Marketing of Nigeria (NIMN), and also an alumnus of O2 Academy.
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