Meet MARKETING EDGE Speaker at Fireside Conversation – Eguridu
Tony Eguridu is a seasoned professional and a strong voice in the Out-of-Home advertising. He is currently charting a futuristic roadmap at the confluence of creativity, technology, data, and production as the General Manager at Michael Angelo Media Ltd, a leading OOH agency.
The outdoor enthusiast and marketing expert has a proven track record in driving business development strategy, operations, business planning and execution.
Tony has spent over 20 years across agencies reshaping brands and building memorable campaigns. Prior to his present position at Michael Angelo Media Ltd. Tony, before taking up his most recent role as GM, he started off as Senor Executive Buying & Control at mediaReach OMD Nigeria, where he support the strategic growth plans of brands such as Best Buy and compliance monitoring on the Electronic and outdoor media for the GSK, Virgin Atlantic Airline, BAT, and MTN.
In the course of his career, he has also shared his wealth of experience in building purpose-driven brands both as a Senior Manager and Head, Business Development & Group Operations, Wetherheads Out Door Ltd. In his role at Wetherheads, he managed, from planning to execution of the entire out of home media for Starcomms Nigeria Pl as well as being able to accomplish the total investments of the group in the South East & South/South region.
He later moved to another notable outdoor agency, as a General Manager at Dual Vision Ltd (Monumental Holdings Group) and there he demonstrated his expertise by developing strategic framework for market expansion in key markets and also suggested processes for managing cash flow challenges.
Mr. Eguridu is an Associate Registered Practitioner of Advertising Regulatory Council of Nigeria (ARCON). He holds BSc Marketing from Nnamdi Azikiwe University.
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