Meet MARKETING EDGE Annual Marketing National Summit Panelist – Nwagwu

Brenda Nwagwu, an industry powerhouse and Principal Communications Consultant/CEO of QVT Media, is set to feature as a key panelist at the 2024 MARKETING EDGE Annual Marketing National Summit. The event, which will be held virtually on Friday, September 27, 2024, promises an insightful exchange on the theme, “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity,” alongside the sub-theme, “From Insights to Impact: The Future of Marketing.”

Known for her quiet strength and media-shy demeanor, Brenda Nwagwu emerged as a transformative leader in Nigeria’s Integrated Marketing Communications (IMC) industry. With a career spanning over two decades, she has consistently shattered glass ceilings, most recently becoming the first woman to be elected Vice President of the Media Independent Practitioners Association of Nigeria (MIPAN) in its 25-year history. This landmark achievement underscores her indelible influence within the sector.

Nwagwu’s rise to prominence is a testament to her deep expertise in media strategy, communications planning, and broadcast sponsorship. From working with global agencies like MediaReach OMD and AllSeasons Mediacom to launching her own company, QVT Media, over 12 years ago, she has demonstrated an unwavering commitment to driving innovation and excellence.

Her impressive track record of spearheading media investment strategies for top-tier clients—including Guinness, Reckitt Benckiser, British American Tobacco, Standard Chartered Bank, and Pepsi Co, has cemented her reputation as a visionary leader with unmatched business acumen.

At this year’s MARKETING EDGE Summit, Brenda will bring her wealth of knowledge to bear, contributing to the conversation on the evolving role of AI in marketing. Her deep insights, gained from over 20 years of leading marketing campaigns for some of the world’s most recognizable brands, will offer invaluable perspectives on how the integration of AI can coexist with the irreplaceable human touch in marketing and communications.

Beyond her role as CEO of QVT Media, Brenda has worn many hats, including serving as the exclusive media sales representative for Disney StarLife TV in Nigeria and Ghana, and co-founding AMPZ TV, a digital platform for African sports content. She has also consulted for notable initiatives such as Nigeria’s Open Government Partnership (OGP) and has been a faculty member at Alphabet Media Academy and Digify Africa, a Meta initiative.

A graduate of the University of Lagos with a degree in Accounting, Brenda began her career in finance with Asset & Resource Management Holding Company (ARM) before transitioning into marketing communications. Her ability to blend financial acumen with media strategy has made her an invaluable asset to companies navigating complex media landscapes.

As a firm believer in empowering the next generation, Brenda has been deeply involved in youth leadership and entrepreneurial development, mentoring young professionals and advocating for diversity and inclusion in the workplace. Her dedication to uplifting others has earned her a place among the top 50 Women in Marketing and Communications at the 2023 Women in Marketing and Communications Conference and Awards (WIMCA).

Brenda’s influence extends beyond corporate boardrooms; she is an active member of the Women Empowerment Project committee of the Onitsha Leadership & Entrepreneurial Center under the Onitsha Advancement Foundation (ONAF) umbrella. Through this initiative, she promotes local content development and explores innovative ways to grow the brands in her company’s portfolio. Her commitment to the industry is unwavering, with a focus on promoting sustainable growth and fostering the next generation of leaders.

Participants at the summit can look forward to Brenda’s unique perspectives on the intersection of technology and human creativity, as well as her insights into the future of marketing in an increasingly data-driven world. Her proven leadership and depth of experience promise to make her contributions one of the highlights of the event, offering invaluable lessons for both established industry professionals and emerging talent.

Outside of her professional accomplishments, Brenda remains grounded by her faith and passion for service. A devout Catholic and dedicated teacher, she enjoys exploring new cultures, savoring diverse cuisines, and spending quality time with family and friends. Her career is a testament to what can be achieved through perseverance, intellect, and a commitment to empowering others.

As the 2024 MARKETING EDGE Summit approaches, Brenda Nwagwu’s presence as a panelist is poised to deliver powerful insights that will inspire and equip participants to navigate the future of marketing with confidence and creativity.