Meet MARKETING EDGE 2020 Summit & Awards panelist – Ikechi Odigbo

Ikechi C. Odigbo, an innovation professional with a 3-lane experience in general management, brand management and creative development, began his advertising career 30 years ago. He is a 1986 graduate of University of Calabar, and General Management alumnus of Harvard Business School, London Business School and Warwick Business School.

Ike’s core strengths are in business development, organisational strategy, and building high performance teams. Over the 10 years duration of Ike’s leadership as CEO, DDB Lagos had been consistently rated a top 8 agency based on the global staff VOICE survey conducted annually by PwC across DDB Agencies in over 196 countries.

Ike is currently Vice Chairman of the Casers Group and also focuses his energies on nurturing Flow Universal Solutions as Founder/Chief Innovations Officer. Flow is focused on delivering innovative learning solutions that support entrepreneurship and capacity building among African youth.

Recent honours conferred on Ike include the Marketing World, Creative Industry Leader, for 2014; Marketing Edge, Creative Industry Personality of the Year, 2015 and most recently Marketing Edge, Advertising Personality of the year, 2017.

Ike is a serving member of Adweek Africa Advisory Council; the Immediate Past President of the Association of Advertising Agencies of Nigeria (AAAN); the immediate past Chairman of the Lagos Advertising and Ideas Festival (LAIF Awards); a past member of the Advertising Standards Panel, APCON and immediate past Chairman of the board of the SPV OMNICOM consortium for MTN Nigeria.


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