Vizeum Nigeria grabs Dano Milk's Multi-billion naira media account
Arla Foods, the fifth world’s largest milk manufacturing company has appointed Vizeum Nigeria for the multi-billion naira Dano milk’s media buying business after a hotly competitive high-fever pitch contest.
Authoritative industry sources hinted MARKETING EDGE online that the giant multi-national milk company made the announcement in Lagos yesterday after exhaustive reviews of performances by other agencies during the pitch.
Vizeum Nigeria, a member of the Media Fuse Dentsu Aegis Network beat OMD PHD and Ogilvy Africa in clinching the jumbo Dano Milk media business which MARKETING EDGE gathered will cover Nigeria and Senegal as Ghana brief is being kept on hold for now.
It will be recalled that MARKETING EDGE had last week exclusively broken the news of the media pitch which had hitherto pitched major players in the media buying sector against themselves.
In the contest for the account were OMD’s PHD, Vizeum and Ogilvy Africa. We reported that Dano’s bid to review its media agency was informed by the brand’s strategic move to fully tap into the Nigerian and Senegal markets by increasing its market share while giving established players in the sector a run for their money.
Although PHD had the Dano Media account in its kitty before now, the arrival of Arla Foods into the dairy market with a big factory in Lagos to show its renewed commitment and interest in the biggest fast moving consumer market in Africa prompted the exercise.
MARKETING EDGE online can also authoritatively report that the Dano initiative is a tip of the ice-berg in view of a fully loaded 360% marketing war that Arla Foods intend to unleash in the dairy sector where the market leader currently expends no fewer than five billion naira on its total advertising budget.
It is the world’s leading independent media planning and buying specialist and the market-leader in digital and non-traditional media solutions. Owned by global media group Aegis Group plc, listed on the London stock exchange, the Vizeum network is more than 5,000 people in 70 countries worldwide.
Vizeum was created for the new era of media: A convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in.
Vizeum embraces every dimension, linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale.
With over 70 offices in 49 countries globally, the Vizeum network leverages the creative power of media to connect brands and consumers to help clients’ brands grow. Its clients share one thing in common. The desire to challenge the old solutions and working practices of the past. They include some of the world’s most famous brands and operate across many categories but they all believe that the new world demands new solutions.
Vizeum is a subsidiary of Media Fuse Aegis Dentsu in Nigeria and has been renowned for giant strides since it debuted in Nigeria. It is one of the five Dentsu Aegis Media and digital communication brands in Nigeria. They include Carat, Vizeum, Isobar, Posterscope and i-Prospect.