McCann Worldgroup appoints new leaders to run its affairs
By Abimbola Mohammed
McCann Worldgroup has appointed Ann-Christine Diaz as SVP, Global Director, Creative Excellence and also promoted two executives Ionela Buta and Catalin Dobre as co-CEO in its Romania office.
Ionela Buta, the current Chief Operations Officer and Catalin Dobre, the current Chief Creative Officer, will take over the company’s leadership from Sagit Tzur Lahav, who has led the company for nine years.
Sagit Tzur Lahav held leadership positions at McCann Worldgroup Romania for 13 years, of which four were from the position of COO and nine from the role of CEO. During this period, the company has accumulated the richest track record of local, regional and global awards in Romania and Central and Eastern Europe, obtaining a record 39 awards, in 10 consecutive years, at the most important global Festival of Creativity, Cannes Lions. It was also named Agency Of The Year 5 times at the most important creative festival in Central and Eastern Europe – Golden Drum.
Diaz brings over two decades of experience as a journalist covering advertising and marketing creativity, having worked most recently as creativity editor at Ad Age while Buta and Dobre joined the McCann Worldgroup Romania team 10 and 20 years ago, respectively.
Diaz in her new role will oversee McCann Worldroup’s creative excellence team in support of McCann Worldgroup’s entire global creative community across all of the networks regions and agencies, the agency said.
According to John Mescall, McCann Worldgroup’s global creative council president, he said: “To anyone who loves advertising creativity, Ann-Christine hardly needs an introduction. Her passion for, and knowledge of, the work is incredible. But that’s just a part of what makes her special.”
“She’s just as passionate about the people who make the work. And about how great work gets made, and what kind of conditions need to exist in order for us to be at our creative best. So I’m incredibly excited that Ann-Christine is joining us in this critical role. She’s just about the best person I can imagine to work with us to help take our creativity to another level.”
On her part Diaz said: “Until now, I’ve been a bit of an outsider looking in, so I’m humbled and incredibly excited to be invited in at McCann Worldgroup.
“It’s home to people I deeply respect and ideas that have re-imagined what advertising can be – singular moves like Mastercard’s
‘True Name,’ State Street Global Advisors’ ‘Fearless Girl’ – and my personal favourite, Aldi’s ‘Kevin the Carrot,’ to name just a few.”
“That said, it’s with a heavy heart that I leave my work family at Ad Age, a team of smart, passionate experts and wonderful human beings who taught me so much. I’m also sad to be leaving a post that allowed me to shine a light on so many talented people whose boundless ideas made my job feel new and exciting every day. For those I won’t be working with, I’ll still be here cheering you from the side lines,” she added.
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