MarketingWeek announces two weeks countdown to Festival of Marketing

MarketingWeek/The Festival of Marketing team announced a countdown to its new digital event designed to help marketers boost effectiveness of their investments.

The new event called The Bottom Line is set to deliver insight into what marketers should spend their time and money on.

The Bottom Line is scheduled for 23 to 25 March and will feature content designed to help marketers better determine what they should spend their time and money on. All the more important given budgets are under additional scrutiny as brands assess the impact of the past 12 months.

According to a mail sent by the festival of marketing team, “in just two weeks’ time, The Bottom Line will be empowering marketers to make better decisions. This new, virtual edition of the Festival of Marketing will welcome 50+ senior marketers and industry heavyweights to share their expertise and give you the confidence to plan in uncertain times”.

The mail continued: “Get your pass now to attend on 23-25 March. Not only will you experience 3 unrivalled days of learning, you can continue to benefit from the festival for an additional 30days via video on demand access.

“Plus, you can also network with your marketing peers within the festival community. Your fellow festival goers are senior brand-side markets, likely facing similar day-to-day challenges as you and the community provides you with a space to connect, discuss and learn from each other.”

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