Spotlight on a cultural strategist

This Wednesday, MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture strategists and innovation thinkers, Franklin Ozekhome. Franklin, who serves as Co-founder and Chief Strategy Officer at Maskvrade, a culture engineering studio pioneering Afropop innovation for the next generation of brands and startups across Africa, is widely known for helping brands decode trends, human behavior, and emerging technologies. Over the years, his work has shaped strategies for global giants like PepsiCo, MTN, Visa, Google, Guinness, and Jaguar Land Rover, among many others.

Championing culture-driven growth

Ozekhome believes that culture not boardrooms, will drive Nigeria’s next wave of business growth. In his view, brands must move beyond chasing trends and short-term campaigns to become living ecosystems shaped by community, emotional context, and cultural relevance.

A new playbook for brands

As the creative mind behind initiatives like Advertising Humans, TINK Africa (Trends + Intelligence Network), and Bschool, Franklin has championed a new playbook where storytelling, systems thinking, and cultural insight converge to build deeper brand meaning in fast-evolving markets.

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• Ozekhome cautions marketers against risk of losing relevance by chasing trends without authenticity

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• Culture, not boardrooms, will drive Nigeria’s business growth, says Ozekhome

• Professionals push for purposeful, authentic content in the brand conversation

What viewers can expect

During the broadcast, viewers can expect insights from his experience designing culturally fluent strategies, leveraging creator communities, and building campaigns that spark genuine participation rather than scripted presence.

Must-watch segments
Don’t miss this special feature as Marketing Edge ONTV hosts Franklin Ozekhome this Wednesday. MARKETING EDGE ONTV features a compelling mix of segments. There are: Brand News, delivering the latest updates and developments from the world of brands and marketing. Brand in Focus, spotlighting innovative and impactful brands. Industry Conversation, featuring in-depth interviews with leading voices across sectors of Nigeria’s economy.

Trusted platform for insights
MARKETING EDGE ONTV continues to be a must-watch for stakeholders across the marketing communications landscape. It is well known in offering in-depth analysis, current trends, and top-tier thought leadership.

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