Tag: Latest News

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

John Momoh, Adewale Adeniyi others appointed as NRMG at NIPRW 2025

In a landmark move to enhance Nigeria's global image and narrative, the Nigerian...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Fidelity Bank battles Supreme Court judgment of ₦226 billion fine

In a landmark judgment, the Supreme Court of Nigeria has ordered Fidelity Bank Plc...

Jamiu Shobajo Joins TGI Group Nigeria as Brand Manager

In an alignment with its mission to improve the quality of life through responsible...

“Appeared to be in Nigeria”: Meta’s anti-scam feature sparks outrage and discrimination claims

The digital realm, which is frequently referred to as borderless, may occasionally...

From Lagos Hustle to Cannes Glory: Eniola Ogunmekan’s Creative Journey Reaches La Croisette

Eniola Ogunmekan’s career is testament to the power of pushing boundaries, amplifying...

From See It Be It to Sitting on the Jury: Esosa Osagiede Becomes Cannes Juror

When brilliance rises, the world takes note. Esosa Osagiede, one of Nigeria’s most...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...