Tag: Latest News

Meta’s PlayAI Pursuit: The Future of Voice in AI

Meta's consideration of acquiring PlayAI, a voice cloning startup, signals more than...

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Another milestone achieved: Firstbank disburses N1bn in one day, through agent credit scheme

Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed...

Nigerian brands, government elevate children’s day for all

Children’s Day in Nigeria is more than just a holiday. It’s a canvas where the...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

John Momoh, Adewale Adeniyi others appointed as NRMG at NIPRW 2025

In a landmark move to enhance Nigeria's global image and narrative, the Nigerian...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

Fidelity Bank battles Supreme Court judgment of ₦226 billion fine

In a landmark judgment, the Supreme Court of Nigeria has ordered Fidelity Bank Plc...