Tag: Innovation

Co-branding among Nigerian brands

By Oluwaseyi Lawal Co-branding is a marketing strategy in which two or more brands...

Heineken unveils limited edition bottle as Lagos Fashion Week celebrates creativity

By Abimbola Mohammed  Heineken, the renowned premium beer brand from the stable...

Nollywood veterans advocate for innovation as AI takes centre stage

By Felicia Nwosu Nollywood industry veterans, Joke Silva and Kunle Afolayan have...

AI can enhance creativity, unlock new opportunities – Olugbodi

By Abimbola Mohammed The convener of Innovention Series, Dr. Tunji Olugbodi, CEO,...

“Creative industry needs to explore the future of Africa in AI

By Ibidunni Banjoko  Experts in the Nigerian marketing communications space have...

Microsoft, Alphabet & Snapchat exceed expectation, record growth in Q3

By Abimbola Mohammed Alphabet, Microsoft and Snapchat recorded an increase in...

Brand builders express divergent views on client-agency relationship

By Felicia Nwosu Overtime, the rising demands of clients on agencies have continued...

Empowering Artists: Mdundo.com collaborates with prominent brands to boost the music industry’s success

In a revolutionary step poised to reshape the music industry throughout Africa, Mdundo,...

Challenges await Tijani’s assumption of Minister of Communications, Innovation & Digital Economy

By Joseph Ekeng In the realm of modern development, Information and...

Experts harp on need to leverage technology for precise audience target

By Felicia Nwosu It was a moment of unraveling the dynamics of the shifting...

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