By Felicia Nwosu

This week’s episode of MARKETING EDGE on TV will be airing the concluding part of the interview with Afanide Uwem, the MD/CEO of All Seasons Zenith Nigeria on the Industry Conversation Segment.

Tune in to TVC News, channel 418 at 12:30pm and WAP TV at 8pm, with a repeat broadcast on WAP TV Thursdays at 9:30am.

It is a  30-minute insightful package that features diverse segments such as industry gist, events and conversations.

On the concluding part, the accomplished advertising professional will be diving into  how the evolving technological trends are changing the dynamics of media buying business. He will also be sharing insights on some of the initiatives that businesses  can adapt  to substantially improve market share while understanding the consumer journey.

Afanide Uwem comes with a robust portfolio of several decades across the marketing and advertising space, and his foresight has remained instrumental in steering growth and expansion as the MD/CEO of All Seasons Zenith Nigeria. He is a strong believer that organic growth strategy remains a largely underestimated strategy for businesses.

Before joining All Seasons Zenith Nigeria, the passionate marketing professional has held diverse roles and leadership positions which include significant tenures at various agencies such as Country Manager at mediaReach OMD Ghana, Group Head, Media Strategy at Centrespread FCB amongst others.

Having grown through the ranks, he is currently leveraging his background experience in strengthening the unique offerings of the leading agency.  Uwem’s areas of specialty cut across advertising & media management, process/people management, clients’ relationship management and general integrated marketing communications process.

Along his career, he has managed a wide portfolio of brands, bringing his wealth of expertise with a proven track record of transformative leadership into all he does.

He is known for his unique blend of creativity that is propelled by strategic insight and client-focused expertise in building both local and multinational brands. These remarkable features, have  over the years, underscored his undeterred commitment to quality leadership in providing innovative and effective marketing strategies, helping All Seasons Zenith Nigeria to build on significant milestones.

As a passionate and enthusiastic brand builder, Uwem’s extensive experience and his visionary leadership in the media planning and buying ecosystem have remained a valuable tool in tackling crucial challenges and unlocking opportunities.