Marketing Edge new award logo excites industry practitioners

Against the backdrop of the recently unveiled logo of 2020 MARKETING EDGE Summit & Awards, practitioners in the IMC industry have lauded the new logo, describing it as a creative innovation accentuating the brand essence and equity of the leading marketing publication.

Recall that MARKETING EDGE recently unveiled a new logo for its annual Brands & Advertising Excellence Awards 2020 in a move to reposition and rebrand the highly respected and anticipated annual industry event.

Commenting on the new award logo, the Managing Director, X3M Ideas, Steve Babaeko, said: “The award logo is simply creativity at its best. It speaks to the value and essence of the award itself. I am excited at the rebranding effort and creativity put into the new award logo.”

Expressing his view in a similar vein, the Managing Director, Nitro 121, Lampe Omoyele, lauded the new award logo. Hear him: ‘The logo is very colourful and impactful. It says a lot about the brand.”

Also reacting to the new award logo, Boye Adefila, an IMC expert, described the award logo as ‘aesthetically pleasing’, noting that the creator of the logo did a good job.

The new MARKETING EDGE logo is a combination of text and visual imagery that serves two purposes. The text, which has bold ‘ME’ as the acronym of the organisation, tells people the name of the company and creates a visual symbol that represents the brand’s essence.

MARKETING EDGE National Marketing Stakeholders Summit will hold on 15th October (10am -2pm), while the Award night is scheduled for 16th October (6pm -11pm prompt), 2020. The virtual venue of the summit is Zoom, while the physical venue (strictly by invitation) is D’Podium International Event Centre on the highbrow Aromire Avenue, Ikeja, Lagos.


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