MARKETING EDGE holds NATIONAL SUMMIT 2024 to create paradigm shift in marketing excellence

By Felicia Nwosu

The highly anticipated Marketing Edge National Marketing Stakeholders Summit is set to be held on September 27, 2024, at 9:00 AM. This year’s event promises to redefine the marketing landscape with its theme: “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity.” Attendees can expect a robust lineup of global thought leaders who will share invaluable insights that bridge technology and creativity in marketing.

As an annual gathering, the Marketing Edge Summit has become a cornerstone event for industry professionals, providing a platform for knowledge exchange and networking. This year, the summit distinguishes itself by featuring a diverse array of speakers from across the globe, including titans from South Africa, Nigeria, and beyond. The selection process for speakers has been rigorous, ensuring that only the best minds in the industry will present their expertise.

The summit kicks off with opening remarks by Bukola Omoniyi, the anchor of MARKETING EDGE ONTV.

This will be followed by John Ajayi, CEO of Marketing Edge, who will set the stage for a transformative day with his heartwarming welcome address, while the event will be coordinated by Ozone Mbanefo, MD/CEO of 02 Academy.

With a star-studded lineup of speakers, as Dawn Rowlands, the illustrious CEO of Dentsu South Africa, will delve into the integration of AI in marketing while maintaining the human touch that fuels creativity. (9:30 AM – 10:15 AM)

Vikas Mehta, a trailblazer and CEO for Ogilvy in the Sub-Saharan Africa Region, will share his insights on navigating the complexities of digital marketing in today’s fast-paced environment. (10:20 AM – 10:50 AM)
Sola Akinsiku, the influential President of the Out-of-Home Advertising Association of Nigeria (OAAN), will discuss innovative strategies in outdoor advertising. (10:55 AM – 11:10 AM)
Brenda Nwagu, a distinguished Principal Communications Consultant and CEO of QVT Media, will explore the evolving nature of media communications. (11:15 AM – 11:30 AM)
The latter part of the summit transitions into “From Insights to Impact: The Future of Marketing,” featuring industry luminaries such as:

Tolu Medebem, the venerated President of the Experiential Marketers Association of Nigeria (EXMAN), will offer insights on experiential marketing strategies. (11:30 AM – 11:35 AM)
Ivan Moroke, the esteemed CEO of Kantar’s South Africa Insights Division, will provide data-driven perspectives on market trends. (11:35 AM – 11:55 AM)
Preetesh Sewraj, the highly regarded CEO of The Loeries, will discuss the role of creativity in brand recognition and loyalty. (12:00 PM – 12:15 PM)
Dozie Mbanefo – Managing Director of New Crystal Communication and Managing
Director of DLK Oil and Gas (12:20pm-12:45pm)
Olusesan Ogunyooye. Head of Marketing at Axamansard Insurance Plc (12:50pm-
1:05pm)
This year’s summit is not just another industry event; it is a vital conversation starter for marketers at all levels, focusing on actionable insights that can lead to impactful outcomes in their strategies.

The Need to Attend

The Marketing Edge National Summit is more than a gathering; it’s an opportunity to immerse yourself in the latest marketing trends, gain actionable insights, and network with peers from around the globe. As the industry grapples with the increasing influence of technology, this summit stands as a beacon for those who seek to enhance their marketing efforts without losing the essence of human creativity.

Don’t miss out on what promises to be an extraordinary event filled with knowledge, inspiration, and networking opportunities. For registration and further details, visit the Marketing Edge website or follow them on social media.

About Marketing Edge Publications Ltd.

Marketing Edge Publications Ltd. is a leading authority in the marketing communications industry, providing insightful content, awards, and events that elevate industry standards and celebrate excellence in marketing. The organization’s commitment to fostering a collaborative community is evident in its annual summit, which has grown to become a significant highlight on the marketing calendar.