LAIF’s 11 Wisemen

The Lagos Advertising & Ideas Festival (LAIF) is one of the most anticipated events in the Nigerian creative industry. Over the last 10 years, it has become a melting point for ideas and creative cultures among advertisers, and it showcases the best of Nigeria’s creative minds in a fun and competitive atmosphere.

This year, over 500 entries have been received from different Nigerian agencies vying for honors and recognition, but the onerous task of choosing winners at the event which has been slated for December 3, has fallen on the shoulders of 11 carefully selected members of LAIF Jury panel. The team is made up of men across diverse age brackets, with cross-sectoral experiences from both the agency and clients’ side of marketing communications. Below are short profiles on each member of the LAIF Award jury.

Clement Omemu
Clement is the Jury Chairman of the 2016 LAIF Award. He is a former CEO at Rosabel Advertising. He left Rosabel last year to set up his own advertising shop called Black Sea Limited. Omemu played a key role at the 2016 Loeries Creative week, where he was a member of the Loeries panel of judges. He is one of the most outstanding creative persons in Nigeria, and his excellent track record was why Loeries appointed him into the award’s jury.
Clement is a painter, graphic analyst, poet, and an understated pop culture engineer. He has received a number of accolades and won several local awards in the Lagos Advertising and Ideas Festival (LAIF) and some other prestigious awards. He is a Visual Art graduate of the University of Port Harcourt, he is also a student of the world acclaimed poet and writer, Ola Rotimi.

Kola Omisore
Kola is a highly versatile and adaptable professional with proven skills and expertise with many years of experience in the marketing communications industry. A visual communicator and a creative thinker of repute with a clear cut eye for profit maximization.
He started his career in the industry as an art trainee at SAAL advertising (1998/1999) under the tutelage of Steve Alaran &Tunde John before he moved to Antiahs Nigeria Limited; a creative outdoor agency where he specialized in the use of sculptural art medium on Out-of-home boards. Having worked at Outdoor Communications Limited as a Visualizer (2003-2005), he then moved on to Bates Cosse as an Art Director for the year 2006-2008 before he joined the Verdant Zeal Marketing Communications group where he presently serves as the Creative Director of the group. Kola also serves on the board of First2Market Limited (F2M), a subsidiary of Verdant Zeal Group

Tunde Sule
Tunde started his career with Insight Grey as a Trainee Copywriter working on brands such as Vmobile (now Airtel), Bank PHB, Fansidar, Pepsi and Mirinda.
He joined DDB in 2007 and led the creative unit to recognition as the 2nd most creative agency at the annual MTN CMO Forum (Survey of MTN operating countries) in 2009.
In 2010, he was nominated as one of the ‘Great People to watch’ across the DDB Middle East and Africa Sub region. His experience spans categories such as telecoms, FMCG, CSDs, Healthcare and the Financial Sector developing several campaigns that have won LAIF awards.
Tunde holds a Masters in Media and Communication from the prestigious Pan-African University, Lagos.
He recently published his first work of fiction – “Half This, Half That” – a collection of 10 interconnected short stories about life in Lagos. In March 2016, he quit his job as Creative Director at DDB Lagos to pick up an appointment as Senior Manager at nTel, a Lagos based telecommunication outfit.

Chinedu Iroche
Chinedu is the head of creativity at X3M Ideas, one of Nigeria’s most enterprising agencies. He has about a decade of experience spanning advertising, publishing, journalism, broadcasting, entertainment, talent management.
A graduate of the University of Lagos, where he studied Political Science, Chinedu has worked in notable agencies like DKK & Associate and Yellow Brick Road.
He was also an Editor at Timbuktu Media, publishers of Next newspaper (now defunct).

Ariyo Bamidele
Ariyo is a result-driven creative manager and a teacher with over 10 years of experience in designing and developing advertising solution. He was a Deputy Creative Director at Noah’s Ark Communications, Founding Facilitator, Break Away Designers (BAD) at Orange Academy.
A graduate of Vega, the brand Communications School, South Africa, Ariyo has strong thirst for creative leadership and this has driven him to mentoring lots of young talents in the industry. Apart from being a great conceptualizer, he possesses strong strategic business skills which always come to play when dealing with brands.
This instinct was what drove him to establish Adeptus Limited, an agency that offers creative solutions to marketing communication challenges.

Tunde Owolabi
Tunde is an artist, photographer and a designer. He studied painting under the tutelage of Professor Abayomi Barber, a renowned Nigerian artist at the University of Lagos, and later obtained a degree in Graphic Design from Yaba College of Technology. After his degree, Tunde became a freelance artist, a journey that led him to develop a keen interest in photography. He went on to study photography and photo retouching at the University of the Arts, London.

Tunde worked as a designer at the research studios, London under Neville Brody, English graphic designer, typographer and art director, working on accounts such as nickelodeon, Somerset House, Sofitel etc. He returned to Nigeria in 2009 and worked with Insight Communications, now Insight Publicis, as an art director, working on brands such as Pepsi, Heineken, Mainstreet Bank, to mention a few.
He started Tunde Owolabi Studios in 2011, offering design and photographic services. Tunde left advertising in 2012, to start StudioMO, with a partner, while still running Tunde Owolabi Studios. He has since become a full time studio artist photographer and designer, he is also the Creative Director of Ethnik by Tunde Owolabi.

Raphael Idu
Ralph has over nine years experience in Advertising and is an Alumni of the Berlin School for Creative Leadership. His most recent memorable work includes the creation of the #thefoundonkonga campaign and Yakata 2015. He is also presently working on the Contentwood(tm) project, a digital platform that seeks to revolutionize how brands engage with content creators.
A former freelance Cartoonist at BusinessDay, he is presently head the Creative Department at The Thiinkshop (A Leo Burnett affiliate and a member of the Publicis Africa Group). His specialties are Copy/script writing, brand mgt, advertising/marketing, events mgt, ambient/new media solutions, fashion/lifestyle and trends.

Kelechi Nwosu
Kelechi is one of the key architects of the growth of TBWA\CONCEPT in the last decade. His determination to take TBWA\CONCEPT to its rightful place on the World map of Advertising has seen him expand relationships within the TBWA\ network across the region.
Kelechi started his career over 20 years ago and has experience in marketing communication having worked with clients such as MTN, Motorola, Stanbic IBTC Bank, Visa, UAC of Nigeria and at least 20 other blue chip companies nationally as well as Pan-Africa.
His professional career has spanned Channels Television, Zepol Advertising and LTC/JWT and he has also attended courses at INSEAD in addition to holding a Masters in Mass Communication specialising in Advertising and Public Relations.
A former President of the Association of Advertising Agencies of Nigeria (AAAN). He is the Managing Director at TBWA\CONCEPT.

Bayo Adekanbi
Bayo is the Chief Marketing Officer of MTN. Last years, he won a global inter-school PhD research competition, an initiative driven by the research and development units of many leading global companies, with a common objective of identifying new ideas that will shape the future.

An alumnus of INSEAD Business School and University of Reading Postgraduate School, UK, Bayo combines multi-disciplinary competencies as a Brand /Marketing Strategist, Consumer Insight Data Analyst and Business Intelligence professional. Bayo has 14-year experience on leading brands in Nigerian and MEA region, and combines strategic and operational skills in Business Intelligence, Data mining/Predictive modeling, Consumer Insight/Marketing Research, Database marketing/ CRM, Marketing ROI/Analytics and Geomarketing and Marketing Strategy.
*Simsola Obisesan

*Maurice Ugworoh


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