Keskese Clinches MTN’s Benin Republic Experiential Marketing Account

Keskese Limited, one of the notable experiential marketing companies in Nigeria has clinched the experiential marketing business of telecom giant, MTN in Benin Republic.

The company emerged the Agency to handle the brand activation business of the leading telecommunication company after rounds of keenly contested business pitches which involved several big agencies within Benin Republic, Nigeria and other West African countries.

Tade Adekunle, MD Keskese Nigeria Limited

Mr. Tade Adekunle of Keskese Limited who also doubles as the Project Consultant said the success of the company at the pitch is another evidence of the depth of creativity that drives the experiential business of the company.

He added that the creativity of the activation ideas at the pitch presentation was mainly driven by research, and deep understanding of the brand’s target audience earned it the business.

“We are very proud and excited to announce we are in charge of MTN’s experiential business in Benin Republic. It was a very keenly contested business pitch, but at the end of several rounds of presentations, we were announced and appointed the Agency to handle the business,’’ Adekunle said.

He revealed that the pitch was coordinated by the Dubai office of the MTN group, which is in charge of MTN business in the Middle East and Africa. The pitch process, which lasted for about two months, started in December 2014 and January ending with the announcement of Keskese as the winner.

Adekunle also announced that with the development, the company was set to open an office in Cotonou, capital of Benin Republic to effectively manage the business, while plans are almost concluded to open the Keskese East Africa office in Nairobi, Kenya, before the end of the year.

Established in 2010 as an experiential marketing company, Keskese Limited has carved a niche for itself as a major player in the experiential marketing industry handling several multi-national companies and brands such as Cadbury Nigeria Plc, MTN Nigeria, Unilever Plc, OLX, among others.