Jide joins BOI as Group Head, Brand Transformation, Digital Marketing
Kola Bola
Foremost marketing communications expert, Jide Sipe has joined Bank of Industry (BOI) Limited as its new Group Head, Brand Transformation and Digital Marketing. BOI is Nigeria’s oldest, largest and most successful development financing institution (DFI).
Before joining BOI, Jide Sipe was the Head, Marketing and Corporate Communications at EcoBank where he was responsible to ensuring that the Bank remains the go-to bank for Pan-African trade facilitations and payments.
Jide moved to BOI with over 14 years’ experience in public relations, media and brand management, having built a reputation as a successful marketing communications expert. He also served as Brand Manager at Heirs Insurance where he headed the Brand Management and Marketing Department of Heirs Insurance Limited as well as Heirs Life Assurance. Both companies are investee companies of the pan-African investment company, Heirs Holdings.
Jide started his career at the GTBank as Manager and spent more than a decade there. He covered the areas of Brand Management, CSR, Media Relations, Products Promotions and Marketing. Before he left the bank, he also managed the Experiential Marketing and Activations unit.
He joined GTBank in 2007 as an Executive Trainee, and in 2009 he was responsible for organizing the launch for GTBank’s UK subsidiary and subsequently Liberia, Kenya, Rwanda and Tanzania.
His role during the period also involved managing many CSR projects such as the Principal’s Cup, Autism Conference, Double Club Project with Prada Foundation, Yinka Shonibare’s “Ship in a Bottle” London exhibition, Swiss Red Cross and the Students in Free Enterprise (S.I.F.E) initiatives.
From 2011 to 2013, he was responsible for the Products Promotions and Marketing Team during which key products were created such as; GTCrea8, SME Markethub, Mobile Banking, Seniors Account and Platinum Banking.
Over the course of his career, he has developed skills such as strategy development, project management, relationship management, research skills, strong communication and presentation skills, ability to multitask, interpersonal skills and strong analytical skills.
Jide holds a Masters in Management from University of Portsmouth as well as a Bachelor of Science (B.Sc.) in Urban and Regional Planning from the University of Lagos. He also holds a Postgraduate Diploma in Business Administration and Management from the University of London. He also attended Lagos Business School, Pan-Atlantic University’s Executive Programme in Strategic Business Leadership. He is an Associate Member, Nigerian Institute of Public Relations.
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