IAA holds 2024 World Congress in Malaysia

By Oluwaseyi Lawal
The International Advertising Association (IAA) has officially announced its 45th World Congress, set to take place in Penang, Malaysia from March 6-8, 2024.
Themed “Brand: Re-Code Better world, Better life,” the congress promises to be a pivotal event for global marketing and advertising professionals seeking to explore new avenues for brand growth and innovation.
Over three dynamic days, attendees will be immersed in a world of thought-provoking discussions, inspiring keynotes, and unparalleled networking opportunities. The congress aims to provide actionable insights and strategies necessary for navigating the evolving landscape of brand marketing.
The IAA is collaborating with leading global trade partners, including the Cannes Lions International Festival of Creativity, WARC, Association of National Advertisers, SEEHER, Institute for Real Growth, Brand Finance, and experts from top universities. This diverse coalition ensures a comprehensive exploration of current trends and future growth drivers.
Key topics to be discussed at the congress include:
Sustainability in Branding: Delegates will delve into how sustainability can be integrated into a brand’s core strategy, driving long-term growth and fostering customer loyalty.
Creativity and Artificial Intelligence: The congress will explore the synergy between creativity and AI, showcasing how AI can enhance a brand’s creative processes and lead to unprecedented growth.
Diversity and Inclusion: A focus on diversity, equity, and inclusion will highlight its critical role in fostering innovation, expanding market share, and ensuring sustainable business growth.
This event is poised to be the IAA’s flagship thought leadership event of the year, offering invaluable insights and networking opportunities with global CMOs and industry leaders.
With only two months until the congress, participants are encouraged to secure their spots and make hotel reservations to avoid missing out on this transformative experience. For more information and to register, visit the IAA World Congress website at https://www.iaawc.com.
The event is supported by global sponsors such as Google, Meta, and BBC Studios, underscoring its significance in the international advertising and marketing community.


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