Hero Larger thrills fans at music fiesta

Fans of Hero Larger beer were treated to dazzling performances as music crooner Duncan Mighty, Timaya, Harrysong, Omawunmi, Reekado Banks and Rudeboy wowed the audience at the fourth edition of the Hero Larger fiesta, held at the Chuba Ikpeazu Stadium in Onitsha, Anambra State.

The brand through its HEROnaire mega promo also saw more winners who won the N1 million prizes as the promo is expected to run for eight weeks over the next two months.

Hero Lager, a premium brand from the stable of International Breweries, a proud part of the AB InBev family has always represented the South East of Nigeria. This year’s music fiesta themed the Bridge Edition, is aimed at identifying and elevating major landmarks that typifies South East which the Niger Bridge epitomizes.  This edition of the music fiesta is also significant as it connects the brand with its teeming consumers and customers.

Speaking at the event, Marketing Director, International Breweries, Plc. Mrs. Tolu Adedeji, said every year, the Hero fiesta attracts thousands of fans who are loyal to the brand and appreciate what it stands for.

“We made the decision to make Onitsha the venue of our annual fiesta as a way of appreciating the acceptance and the loyalty enjoyed by Hero Lager beer and it gets bigger and better with each passing year. We hope to continue bringing so much value to our customers and maintaining the good relationship,” Adedeji added.

Speaking in the same vein, the Marketing Manager, Hero Lager, Obumneke Okoli, said, “Hero is a well-established brand in the eastern part of the country and International Breweries Plc is tremendously thrilled to bring to them a night packed with fun and excitement as a way of expressing our unwavering gratitude to our Igbo brothers.”

In addition to the fiesta, more winners emerged in the HEROnaire mega promo, a reward scheme that offers consumers above the legal drinking age with N1 million for eight weeks over the next two months.

“Hero Lager is always glad to put a smile on the faces of its consumers and we are looking forward to rewarding even more consumers across the country, giving people the opportunity to win big and become HEROnaires,” said Sales Director, International Breweries Plc., Mr. Godwin Oche.

Launched into the Nigerian market in August 2012, Hero Lager beer worked its way into the hearts of consumers in the South Eastern region who christened the beer ‘Oh Mpa’, in reverence and as a mark of respect (Mpa means father in Igbo language). The premium lager, Hero, was also only recently knighted with a new crown cork -a Red Cork and with the title of “Dike Mba Nile.”

Hero fiesta is an annual music extravaganza put together by International Breweries to celebrate its customers for their patronage and loyalty, while identifying with the culture and the traditions of the people, particularly those residents in the South-Eastern part of the country.

International Breweries Plc, is a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev). International Breweries Plc was established in 1971 and was listed on The Nigerian Stock Exchange in 1995. The Company AB InBev consolidated its business stakes in Pabod Breweries Limited, Intafact Beverages Limited into its majority ownership of International Breweries Plc in a merger that was concluded in December, 2017.

Anheuser-Busch InBev, AB InBev, is the world’s largest brewer with over 400 beer brands. Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the

test of time and to brewing the best beers using the finest natural ingredients.


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