Heineken to support growth of Africa’s fashion industry
International premium beer brand, Heineken, has restated its commitment to the development of the fashion industry in Nigeria and the African continent with the sponsorship of Lagos Fashion and Design Week.
The firm has concluded plans to make the four-day event memorable.
The event at its seventh year tagged, “Africa: Shaping Fashion’s Future” is scheduled to hold from 25th through28th October, 2017 with runway shows, fashion business series, fashion installations and the #HeinekenLFDW After Party.
Recall that, Heineken became the headline partner for the event since 2015. As at 2016, over 20 million Pan-African fashion insiders, including designers, buyers, retailers, local and international press attended the event.
The Brand Manager, Heineken, Mr. Obabiyi Fagade, disclosed that his company would continue to push innovative boundaries and create unique and immersive experiences during the event and beyond.
He said, “Heineken Lagos Fashion and Design Week has remained a key platform in the Nigerian fashion industry and the African Fashion industry as a whole. Through this partnership, Heineken has opened up the world of fashion to young adults in Nigeria and indeed across Africa. People can now discover more about the industry. This ties with our new campaign “There’s more behind the Star” which encourages us to look beyond the surface to find what really lies beneath.”
Commenting on this year’s event, the Executive Director and Founder of Lagos Fashion and Design Week, Omoyemi Akerele, said, “Heineken LFDW remains committed to catalysing the African Fashion industry ecosystem and to providing greater avenues for commercial success for designers based on the continent, through skills acquisition, apparel manufacturing and access to market which we have worked hard to achieve throughout the year via the Style House Files, Nigerian Export Promotion Council led “Human Capital Development Initiative, our inaugural Autumn/Winter Presentation and Trade shows – which rolls out in a few weeks.
The clamour for the industry to thrive and compete on the global stage reverberates across the continent. It should serve as a clarion call for the entire continent not just Nigeria because the future is ensuring that the African fashion and apparel sector rises up to be a key driver of economic growth on the continent, opening doors for ancillary sectors such as agriculture, textile production, manufacturing, retail distribution and more to thrive.”
Award winning mobile money platform, FETSWALLET continues its partnership with Heineken Lagos Fashion and Design Week. FETS will serve as the primary payment processing partner for the multi-day fashion event in Lagos
#HeinekenLFDW this season starts with the Fashion Focus Tour and HLFDW Fashion Focus Scouting. Fashion Focus will commence this season by hosting a series of informative talks facilitated by established creatives across Lagos, Enugu, Port Harcourt and Abuja. It is targeted at aspiring and emerging fashion entrepreneurs between the ages of 18 – 35, with a vision to support the professional development of emerging fashion talent in Nigeria.
The seminars, themed – “From Passion to Profit” feature carefully curated talks targeted at opening up the minds of creatives to explore different, and sometime alternative, ways of making their careers profitable.
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