Following the recent successful acquisition of Distell, South Africa’s biggest wine exporter, Heineken is now looking to use South Africa as a launchpad into the rest of Africa.

The company plans to invest heavily in South Africa to expand its brewing and distribution capabilities. Heineken also plans to use its new foothold in South Africa to introduce more of its global brands to the African market.

Heineken’s CEO and chairman, Dolf van den Brink, recently stated that the acquisition of Distell, owner of brands such as Klipdrift, Amarula and Savanna, will allow Heineken to expand its business beyond beer and into wine, spirits, and cider.

The acquisition will also allow Heineken to expand its reach in Africa, which is one of the fastest-growing beer markets in the world.

Heineken is not the only beer company looking to expand in Africa. Rival Anheuser-Busch InBev has also been investing heavily in the continent.
However, Heineken’s acquisition of Distell puts it in a strong position to compete with Anheuser-Busch InBev and other beer companies looking to tap into the continent’s growth potential in the alcoholic beverage segment..

The acquisition of Distell is a major step forward for Heineken in its goal of becoming the leading brewer in Africa.

As Heineken ramps up its operations in South Africa and the rest of the continent, consumers can expect to see more of the company’s global brands on store shelves and in bars across Africa.