Heineken celebrates Sustainable Fashion with Lagos Fashion Week, “Woven Threads II”
It’s over! The Heineken Lagos Fashion Week – Woven Threads II ended with the most epic after party at the Moist beach club, in Oniru beach, Lagos.
Last year, Heineken Lagos Fashion Week launched the maiden edition of the Woven Threads, and this year, in the spirit of sustainability in African fashion, Heineken celebrates environmentally responsible designers and creatives who approach their work through the lens of circular design and traditional crafts.
There’s no denying that the Heineken Lagos Fashion Week has been instrumental in shaping African fashion’s future, by remaining a key platform for African creatives to showcase their creativity, achieve collaboration and access remarkable market opportunities.
The hybrid showcase is inspired by traditional craft and the need to adopt a more responsible approach to producing fashion on the continent. The virtual activations explored distinct textile craftsmanship and its use of embroidery, weaving, spinning, and customization. There were also workshops on the Fashion Business Series covering discussions on Waste, second-hand economy, tech in fashion, and building creative communities.
Once again, Heineken leads the drive towards a circular fashion economy in Africa by spotlighting designers with the most innovative community sustainable practises, with regards to pollution and waste; featuring the work of designers like Yemi Wunmi, Omafume Niemogha, Bubu Ogusi, David Dodoo, and a host of others, working to close the product life-cycle with an emphasis on waste and recycling.
The Heineken brand has made its mark in Nigeria’s fashion community by sponsoring Lagos Fashion Week which has grown over time to become a pilgrimage of sorts for fashion influencers and other creatives such as fashion photographers, stage managers, creative directors, media and others.
On the unwavering support of the Heineken brand to the Lagos Fashion Week, Aishat Anaekwe, Senior Brand Manager, Heineken said: “Heineken is passionate about innovation and its commitment to the growth of creatives on the continent remains unwavering. I am certain that this fashion season will continue the good work the brand has done with Stylehouse Files to set the pace for a possible blueprint for the future of fashion in Africa.”
With a presence in over 192 countries, Heineken remains one of the most international brands on the planet. The brand prides itself on delivering premium experiences across various touch points such as fashion, sports, and music to its millions of consumers across the world.
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