Heineken announces global launch of Desperados non-alcoholic variant, Virgin 0.0%
Global brewer Heineken has expanded its portfolio of zero alcohol beers with the global launch of Desperados Virgin 0.0%.
With 100% taste of the original beer and 0% alcohol, the Desperados Virgin 0.0% offers a new taste experience for the increasing number of consumers who want more choice within the low and no-alcohol category.
The Nigerian Breweries launched Desperados in Nigeria last year, 25 years after it was originally created and produced by the French brewing company Fischer Brewery as the world’s first tequila-flavored beer which is currently sold in over 86 countries.
Diederik Vos, Brand Director, Desperados said: “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey. With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no-alcohol drinks category to deliver a refreshing, new taste experience.”
The new variant offers an unmatched experience for the growing number of consumers who want a wider range of alcohol-free alternatives with retained excitement and adventure. Perfect for all occasions, Desperados Virgin 0.0% is the ideal drink for those who want to Live Today, Love Tomorrow, inviting people to step beyond the obvious and celebrate the unexpected with great tasting, alcohol-free beer.
First introduced in France last year, Desperados Virgin 0.0% will be available in the Netherlands and Poland this month; Belgium in February; and rolled out globally throughout 2021. Desperados Virgin 0.0% will join the brand’s wide portfolio including the original beer, as well as mojito, lime and ginger varieties.
Dutch brewing company, Heineken owns over 165 breweries in more than 70 countries. It produces 250 international, regional, local and specialty beers and ciders including Heineken, Amstel, Tiger Beer, and many more.
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