Harness technology to foster innovation, drive creativity in marketing – Okusaga
By Kingsley Odii
Bolaji Okusaga, Managing Director of Market Engine and a tech savvy expert, has tasked industry leaders to take advantage of the resources available in technology to foster innovation and drive creativity in the marketing industry.
He made this call while delivering a thought-provoking presentation in a webinar hosted by Market Engine in partnership with MARKETING EDGE.
During the webinar tagged “Confluence of Creativity and Technology”, Mr. Okusaga shed light on how emerging technologies are revolutionizing various fields, fueling the imagination of creators and pushing the boundaries of what is possible. He mentioned the profound impact technology is having in unlocking innovative potentials and empowering individuals across different sectors.
Mr. Okusaga emphasized the importance of merging commerce and technology, envisioning a seamless transition from brick to click. He stressed the need for finance and technology to work hand in hand, focusing on revolutionizing payment methods from traditional card-based systems to mobile transactions. He also highlighted the potential of digital currencies and how they can reshape the financial system.
“E-commerce is the shift from brick-and-mortar stores to online platforms, while Fintech is transforming the payment systems. Cryptocurrency is reimagining the financial system and Aggrotech is bringing precision into farming techniques,” Okusaga said.
Talking about the disruption in the market, the Market Engine boss outlined three different sections where disruption is taking place. Firstly, consulting firms were identified as major players acquiring digital assets thereby reshaping market value, driving efficiency and cost-effectiveness.
Secondly, he cited the Greeks who use algorithms and cookies to track marketing behaviour and design innovative solutions, therefore causing disruption in market direction.
Lastly, Okusaga questioned the efforts of traditional agencies, emphasizing their reluctance to embrace predictive models and their reliance on intuition rather than data-driven insights.
He delved deeper into rethinking the market by outlining three categories worthy of investigation, which includes the tech-centered market organization, tech enabled market organization and tech-integrated organization. He also explained the significance of technology in shaping marketing models transcending being merely enabled by tech to fully integrate within or centered around it.
Addressing the challenge of delivering differentiated possibilities in the industry, Mr. Okusaga presented several elements, including aggregation, influencer marketing management, creating ads, creatives and copy platforms from small and medium-sized businesses, and establishing a digital and creative hub for businesses to thrive.
The tech pro concluded with a detailed explanation of the Market Engine Revolution. “The structured encompassed franchised and influencer-based creative content, an open platform for aggregation and analysis, and custom-built solutions catering to clients’ distribution and customer needs, all within a scalable network,” he said.
The webinar proved to be an enlightening and thought-provoking event paving way for the convergence of creativity and technology in the marketing industry. As MARKETING EDGE and Market Engine continue their partnership, they aim to revolutionize the way businesses approach marketing, bringing forth initiatives.
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