Guinness, Nike & Oracle team up to transform 2024/25 EPL Season
By Seun Johnson
As football enthusiasts across the world eagerly await the kick-off of the English Premier League this weekend, three global giants- Guinness, Nike and Oracle are set to transform the new football season.
The three brands recently forged partnerships with the most watched football league with a view to redefining fans engagement, expand the league’s global reach and introduce innovative technologies that will shape the future of the round-leather game.
Renowned for its iconic stout, Guinness struck a four-year deal to become the official beer of the Premier League, a decision that marks its first partnership in global football and its commitment to connecting with soccer fans across the world.
Under the agreement, the brand will take the lead in promoting responsible drinking through a series of campaign that will engage millions of fans. It will also create immersive match-day experiences in pubs and retail outlets world-wide.
The partnership is poised to expand Guinness’ footprint, particularly in key markets like Nigeria, where both the Premier League and Guinness enjoy immense popularity.
On its part, Sportwear giant, Nike renewed its long-standing relationship as the official Ball Partner of the Premier League for the 2024/25 season.
The brand had just unveiled a cutting-edge match ball for this season which combines performance technology with a design that is inspired by football culture. The new ball is built for precision, consistency, and enhanced visibility.
Nike’s partnership is not just about the match ball; it extends to supporting grassroots football initiatives, promoting the sport’s growth, and nurturing the next generation of football stars.
In the same vein, Oracle, a multinational Computer Technology Corporation has continued its partnership with Premier League as the Official Cloud and Data Partner for 2024/25 Season.
As a leader in cloud technology, the tech giant is expected to provide fans, teams and match analysts with unprecedented insights into every game.
Through the partnership, Oracle will introduce new ways for fans to interact with the data, including in-depth analysis through broadcast graphics and enhanced storytelling. The tech powerhouse will also support the Premier League’s commitment to sustainability by optimizing operations and reducing the league’s carbon footprint.
These brands’ partnerships with Premier League for 2024/25 season are expected to engender a mix of tradition, innovation, and fan engagement that will shape the football experience both on and off the pitch.
While Guinness will bring its rich heritage and commitment to responsible enjoyment, Nike will continue to push the boundaries of sportswear and football innovation. Oracle will empower the league with the latest in data-driven insights.
Together, the brands will transform the season by deepening its connection with millions of fans who tune in to catch up with sizzling football action every week.
RECOMMENDED ARTICLES
Comment
No comments found.