Gordon’s Playground brings gin lovers together again on World Gin Day
On Saturday June 8th, Guinness Nigeria through the No.1 best-selling international Gin brand, Gordon’s, hosted its 2nd edition of Gordon’s Playground – a vibrant invite-only soiree for gin lovers. This anticipated event came alive at Amore Gardens, Lekki, Lagos to mark World Gin Day.
Introduced in 2022, Gordon’s Playground is a playfully curated experience for G&T enthusiasts and social butterflies to reconnect and make new connections. The Gordon’s Playground once again captivated attendees with an elevated experience, featuring playful installations, interactive games, Gordon’s infused treats and a collection of G&T cocktails.
The Playground saw Gordon’s unveil its new Gordon’s Pink Berry & Tonic Premix to hundreds of guests. An innovation offering a first-of-a-kind G&T drinking experience in this market, to further highlight Gordon’s dedication to elevating the cocktail culture.
The evening was also nothing short of spectacular with electrifying performances that kept the crowd dancing and energized throughout the night by Alternate Sounds, SimsstheDj, Hanni and Wandi, M.I.A, and Tolu Daniels.
Uche Onwudiwe, Marketing Manager Mainstream Spirits & RTD, Guinness Nigeria, shared his thoughts on the event, stating, “Gordon’s Playground is more than just a celebration of our gin. It’s a testament to our commitment to creating memorable experiences and nurturing Nigeria’s vibrant cocktail culture. Our new Gordon’s Pink Berry & Tonic Premix reinforces our dedication to pushing the boundaries on G&T enjoyment and leading the Gin category.“
Gordon’s Playground 2024 was a remarkable testament to the brand’s legacy of exceptional quality and innovation. As always, Gordon’s continues to set the standard in the world of spirits, delighting gin enthusiasts and setting trends in cocktail creation.
To stay updated on future Gordon’s experiences, follow @gordonsmoringa on Instagram and keep an eye out for the hashtag #ShallWe on social media.
About Gordon’s Gin:
For over 250 years, Gordon’s has retained a reputation as a pinnacle of gin excellence. With its clean and juniper-dominant flavor, Gordon’s Gin sets the gold standard for gin enthusiasts worldwide.
With a commitment to excellence, innovation, and elevating cocktail culture, Gordon’s Gin has been a timeless favorite among discerning consumers, and today has earned the status of the World’s Favourite Gin. The brand consistently combines tradition and modernity to deliver unique, high-quality.
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