Goldberg identifies with Benin Crown Prince as coronation rites progress

One of Nigerian Breweries Plc’s brands, Goldberg Lager Beer, has identified with the Crown Prince of the Benin Kingdom, Prince Eheneden Erediauwa, as the coronation rites for the new Oba of Benin continues in the ancient city.

As part of the traditional coronation rites, Prince Erediauwa performed a 10km trek from his palace in Uselu through Benin-Lagos Road, Lagos Street to Ekpo-Ohae at Urhokpota Hall. He also climbed a 500-year-old palm tree.

He later moved to the ‘Iyan-Akpan’, now known as the popular five-junction, where Chiefs from Uselu community handed him to Chiefs from Benin.

Corporate Affairs Adviser of Nigerian Breweries Plc, Mr. Kufre Ekanem said Goldberg was happy to identify with the soon-to-be crowned monarch, noting that the Oba of Benin is one of Nigeria’s most revered monarchs and his coronation has to be befitting of such a high-standing ruler.

“As a brand that is rooted in the cultural ethos of the people, Goldberg felicitates with the in-coming monarch and the entire people of Benin Kingdom for this historic occasion in the ancient city,” he said.
He also revealed that the Goldberg team would pay an official visit to the palace of the Oba to register their unflinching loyalty to the Kingdom.

Meanwhile, the heir apparent visited Use forest in Egor Local Government Area of Edo State, where he picked a name he would bear as the new Oba after interaction with his fore fathers. The name will be made public during the coronation ceremony scheduled for Thursday.

The coronation is expected to attract the international community, ambassadors from the USA, ambassadors from the UK, neighbouring countries, paramount rulers, and of course, the crème de la crème of the society.

This would not be the first cultural activity Goldberg is supporting as the brand is famous for supporting cultural festivals such as Ojude Oba festival in Ogun State; Udiroko festival of Ekiti State as well as the Osun-Osogbo festival in Osun State.


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