Global brands launch campaign to set mood for Valentine’s Day 2025

By Abimbola Mohammed

Globally, Saint Valentine’s Day is a season to show love and affection to families, friends and loved ones. It has been seen over the years as a season for brands and businesses to get old and potential customers to buy from them.

To make the most out of this year’s Valentine’s Day, capture maximum attention and garner more loyal customers, some global brands launched unique creative campaigns for their digital and traditional media.

This season, renowned brands are embodying the spirit of love, romance, and self-expression with exclusive capsule collections.

Here are some of the brands that are leading the early campaign for 2025 Saint Valentine’s day.

Converse

Converse’s, has unveiled its brand 2025 Valentine’s Day campaign titled “Love Me, Love Me Not.” The campaign features the model Alex Consani portraying two personas — flirty and feminine “Love Me” and edgy and cool “Love Me Not” — who transform a quiet date night into an energetic party for one.

The campaign highlights Converse’s Valentine’s Day themed collection central to the collection are accessories such as baseball caps, canvas totes and shoelaces adorned with heart motifs in the signature Valentine’s palette of red and white.

Craft Body Scan

Craft Body Scan, a leader in preventative health technology, to inspires Couples to Prioritize Health This Valentine’s Day launched “Heartfelt Health” campaign reimagines Valentine’s traditions, encouraging partners to give each other the priceless gift of early detection.

The heart and lung scan uses advanced imaging technology to screen for early signs of heart disease, lung cancer, and other serious health conditions—giving couples the peace of mind to enjoy a healthier future together.

Victoria Secret

Victoria Secret sets the tone for a romantic Valentine’s Day 2025 with its dazzling new campaign. Models Taylor Hill, Devyn Garcia, Grace Elizabeth and Mayowa Nicholas star in vibrant images captured by Carin Backoff. This collection celebrates love in all its forms, offering styles for every vibe.

Savage X Fenty

Rihanna has once again set the tone for Valentine’s Day with Savage X Fenty’s daring collection for 2025. The pop star, in collaboration with celebrities like Serena Page and the LeBlanc sisters, represents the spectrum of love in their “Love You Way” campaign. The collection by Rihanna features a range of loungewear and sleepwear in fiery red hues.

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