Genesis Studios Launches New game Show

Genesis Studios, creators of the award winning television drama, So Wrong, So Wright and Tales of Eve has partnered with London-based television content, production & distribution company, FreeMantle Media, to bring the exciting game show- The Price is Right to Nigeria. The company will produce three seasons of the show, making the total number of adaptations of the format to 43 versions worldwide.

Set to premiere towards the end of the year, the show was unveiled to newsmen and other industry stakeholders on Wednesday May 30th, 2016 at Protea Hotel, Ikeja Lagos.

The Price is Right is the longest running family game show in history and has won twenty daytime Emmys; it has also been tagged the number one daytime show in United States. The format has been sold to 42 territories worldwide with Nigeria being the first in sub-Sahara Africa.

It has a wide variety of games with a basic challenge of guessing the prices of everyday consumer commodities for a chance to win fantastic prizes. It features contestants, all of whom are picked from the audience, who come from different parts of the country and a fun host.

The game show offers Nigerian brands an exciting opportunity to introduce new and existing products as well as an avenue to showcase the Unique Selling Proposition (USP) of the brands, giving them an extensive reach while increasing top mind awareness.

For the Nigerian audience, The Price is Right is an added advantage because it promises to be entertaining, engaging, and interactive. With a charismatic host and an enthusiastic audience, the game plays out with life changing prizes to be won by participants.

During his presentation, Genesis Studios Managing Director/Chief Executive Officer Olatunbosun Olaegbe explained that there is an ardent need for Nigerian television screens to be graced with yet another world class game show that is engaging, entertaining and most importantly suitable for the whole family.

“We have been looking for a world class game show that would engage and entertain the entire family and The Price is Right is the perfect format for us and we know it will be a big success in Nigeria” Olaegbe said.

He added that it is long overdue for Nigerians to have a family oriented show like this. “I am grateful to FreeMantle Media UK for a partnership that ensures that Nigerians will benefit from the wide acceptability of the show and most importantly the simplicity of its audience rating which means that even the very young can participate and smile home with mouthwatering prizes.

According to Anahita Kheder, the Senior Vice President,  Middle East, Africa and South Eastern Europe at FremantleMedia  “After the huge success of Idols, Got Talent and The X Factor in Nigeria, we have high hopes for The Price is Right and we are looking forward to working with Genesis Studios to bring our heritage format to life.

“The Price is Right continues to be a hot property. The legendary US version is now in its 44th season and is still attracting huge audiences, just last year each episode averaged 5.4 million viewers per episode, making it the number one daytime show on CBS” Kheder said.


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