Financial Derivatives boss tasks PR professionals on FDI flow
Renowned economist and CEO, Financial Derivatives Limited, Bismarck Riwane has charged Public Relations Consultants in the country on the need to create the right and positive economic climate that is conducive enough so as to attract the much desired Foreign Direct Investments (FDIs) into the country.
Addressing participants at a one-day business enlightenment forum recently organised by the Public Relations Consultants of Nigeria (PRCAN), Rewane observed that in order to attract FDIs into the country, PR consultants needed to positions themselves aright through creating positive economic climate capable of attracting investors.
“There are a number of things. Firstly, like I have always said, what you do is more important than what you say. Secondly, what has happened to the people that came to invest in the past? Every year we talk about not been able find strategic investors, we want to sell one thing or the other; we forgot that Richard Bradson who was the most carefree investor came to Nigeria and was treated shabbily.
“So why would anyone else want to come. Why would those who were more conservative than him want to come? So if you want FDI, first and foremost, you need to be able to treat the people right,” he said.
Speaking on the seminar theme, “Nigeria’s Economic Outlook 2020: Implications for the Marketing Communications Sector”, Rewane observed that corporate entities needed to understand they existed in an environment where public and policy perception of them was more critical than even their financial successes.
To survive and make success in their business endeavours, corporate organisations must cultivate positive image around themselves so as to enhance upon their perception and acceptance by the public.
According to him, just as the governments in various countries are becoming aggressive in pursuit of their public good image agenda, corporate bodies must also see to it that enhance upon public acceptance by constantly building upon their public image perception.
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