Fast food franchise, Eat ‘N’ Go targets 50% annual expansion over next 5 years
Leading restaurant food chain, Eat ‘N’ Go Limited is adding new stores nationwide as part of its expansion project in 2019. The franchise has projected a 50% annual growth plan from this year up until 2024.
Following a successful year in 2018, Eat ‘N’ Go, a franchisee of the Domino’s Pizza, Coldstone Creamery and Pinkberry Gourmet Frozen Yoghurt brands, says it intends to grow its footprint to seven states in Nigeria, including Lagos, Abuja, Oyo, Ogun and Rivers.
The company is now putting finishing touches to plans to open outlets in Kwara and Ondo in the first quarter of 2019, as well as the South-South region in the second quarter.
The Domino’s franchisee is set to open more branches in Lagos, Enugu, and Abuja in the coming months. According to Mr. Patrick McMichael, CEO, Eat ‘N’ Go Limited, the establishment of these new stores will further increase the organisation’s staff strength from the present 2,000 staff across board.
McMichael said that the company’s goal is to keep investing profoundly in opening new stores in different locations so that everyone, everywhere can have easy access to its yummy treats.
He said, “We believe that this expansion process is a key step that reaffirms our position as the leading player in the quick service restaurant industry in Nigeria. The Eat ‘N’ Go brand looks forward to increasing its network of consumer touch points while still delivering first-rate quality products and services.
“We are excited about the level of growth the brands have seen so far in Nigeria as a result of how well the members of our host communities have welcomed and patronised our delicious foods and snacks. By the end of the first quarter of the year, Eat ‘N’ Go will have opened a total of 100 stores across Nigeria, which is a very huge deal for us. We owe all of these milestones to our wonderful customers.”
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