Facebook partners Nigerian agency on e-learning

A Nigerian media buying agency, MediaReach OMD has entered into partnership with Facebook to introduce an e-learning initiative in Europe, Middle East and Africa as part of its development programme.

OMD is the first agency to globally  launch an initiative on such scale, placing importance on inspiring teams as to how to fully leverageFacebook’s growing product portfolio to drive greater results for their clients.

Chief Executive Officer, MediaReach OMD, Mr. Tolu Ogunkoya, said that the initiative was part of its strategy across the region, which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients.

Ogunkoya noted that the programme, entitled ‘OMD Facebook Challenge’, was a custom-learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced).

He stressed that the programme was designed to further accelerate OMD’s delivery of innovative solutions through the Facebookand Instagram platforms and drive further beta tests both locally and regionally.

“Due to this effort, over 60 workers of MediaReach OMD across West and Central Africa have been trained and completed Facebook Blueprint e-Learning Programme. At the end of the exercise, two members of staff were selected based on stringent criteria for Facebook’s Agency Ambassador programme a three- day intense learning and immersion into all things at Facebook, happening in Dublin, Facebook’s EMEA headquarters in September 2016.”

“Our global learning and developing culture cascades into our local markets; we train our talent on an ongoing basis, through local initiatives and regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and Raise our Game. “It’s vital to keep learning and developing in the ever changing digital landscape in order to ensure that our staff are up to speed on Facebook’s products and services,” Ogunkoya added.



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