EXMAN inducts 5 new agencies

By Felicia Nwosu

The Experiential Marketers Association of Nigeria (EXMAN) has inducted 5 new agencies during its recently-concluded Annual General Meeting (AGM), Brands Summit and Awards, which was held in Lagos.

The five agencies are: Acceler8ted Marketing, Expose Media, Iminnd Experience, MPXM and Red Gecko. The induction was conducted during the unveiling of the new executives of EXMAN leadership.

Speaking on behalf of one of the inducted agencies, Abayomi Ayoola, the Managing Director of Expose’ Marketing Solutions Limited, in an exclusive interview, noted that, as a newly inducted agency, there is need to observe how things are being run. He suggested that EXMAN should provide hands-on support and strengthen collaboration while engaging with members. He expects that EXMAN will empower and encourage member agencies to collaborate rather than compete, while calling for cordial and beneficial partnerships between clients and agencies.

“It is clear that a job or project engagement with clients/ stakeholders must go through pitch processes. Agencies must learn to leverage each other’s strengths to foster collaboration. As the client environment evolves, most clients see agencies as vendors and not their success advisors or partners. We have experienced unhealthy relationships with a lot of these clients over time, including rudeness and uncouth attitude towards agencies considering how they believe there are numerous “hungry” agencies to select from. We believe EXMAN will help to uphold the sanctity of every agency member where clients see us as partners and not discardable entities,” he said.

The experiential expert pointed out the need for timelines to enable agencies to standardise proposal timelines, as that, he believes, will help agencies plan and ideate productively.

“The effect of brain drain and mental health challenges cannot be overemphasized. This has mostly affected various departments within agencies, leading to overworked employees. The high turnovers within agencies are largely a consequence of clients’ speedy demands. Oftentimes these demands are met under stringent conditions, yet feedback is not always received by agencies or the briefs are usually revised.”


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