Etu Odi to boost workforce by 40 percent
While many Nigerian agencies are still contemplating how 2017 will turnout for them, Etu Odi Communications is already drinking from the fountain of success, as it has within the first two months of the year gained a number of new businesses, thereby boosting its prospect for the year.
The agency which reduced its staff strength with about 10 or 15 percent last year in the thick of the economic recession last year, is now in the midst of a dramatic change in fortunate and it is on course to bolster its workforce by about 40 percent in order to cater for the sharp growth in its portfolio, according to CEO of Etu Odi Communications, Uzoma Okoye.
This sudden turnaround has injected new energy and optimism into the Ikeja based agency, which is already seizing the opportunity to deepen its capabilities in the area of offering 360 degrees creative solution to clients.
As a result of it new wins, apart attending to brands of its existing clients, Etu Odi will now lead the marketing communications efforts of GameOn, a new entrant into the betting segment, as well as Saint Gobain, a French conglomerate, whose business interest covers construction, building etc.
Etu Odi has also retained its place in the star-studded roster of Nigerian Breweries Plc. where it leads communications for 33 Larger beer, one of the numerous brands on NB’s portfolio.
Through its ongoing recruitment, the seven year old agency hopes to strengthen some of its key departments including strategy, media management, creative and especially digital, which is key to Etu Odi’s growth plan for the year. According to the CEO, the bulk of the new recruits will be posted to the digital marketing agency to deepen Etu Odi’s digital offerings.
These outcomes are certainly not a fluke, because while Etu Odi may not be rated as one of biggest agencies in Nigeria, it certainly has a creative resume that cannot be dismissed. At last year’s LAIF, the agency was one of the very few that won gold. And a few years ago, in Marrakesh Morocco, it won an Emerald at Cristal. Only very few Nigerian agencies have won a Cristal. This year, the agency is eyeing another international laurel with the Loeries, which is slated for August.
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