Etisalat Nigeria changes name to 9Mobile
Etisalat Nigeria has changed its name to 9 Mobile, following the crisis that rocked the company. The telecoms company is yet to unveil the new brand to the public.
Recall that Etisalat International gave Etisalat Nigeria managed by EMTS to get a new identity within three weeks. Following the divestments of parent body, Etisalat of UAE and Mubadala, chairman of the board of the company, Hakeem Bello-Osagie and top executives of the company, penultimate week, resigned, over $1.2bn loan repayment saga, paving the way for a new management team which came into place just last week.
Earlier in the week, Emerging Markets Telecommunication Services Ltd. (EMTS) informed its customers that a proposed change of brand name will not affect its operations.
EMTS, trading as Etisalat Nigeria, is a Nigerian company duly incorporated under the laws of Nigeria in partnership with Mubadala Development Company and Etisalat of the United Arab Emirates. It acquired the Unified Access Licence from the Federal Government in January 2007. The licence includes a mobile licence and spectrum in the GSM 1800 and 900 MHz bands.
Etisalat acquired a 40 per cent stake in EMTS and became the operator of the Unified Access Licence. The telecom company made the first official call on its network on March 13, 2008 in the presence of officials from the Nigerian Communications Commission, NCC, and the Senate of the Federal Republic of Nigeria. In September of same year, it kicked off commercial operations with the 0809uchoose campaign which enabled Nigerians choose numbers special to them as their mobile numbers.
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