Glitz, glamour as MTN, Terra Seasoning, others win big at ADVAN Awards

By Felicia Nwosu
 It was a dazzling evening of celebrating value in marketing, resilience, exceptional creativity and hard work   among outstanding brands, as the Advertisers Association of Nigeria (ADVAN) held its prestigious iconic Awards for Marketing Excellence in grand style.
The glamorous event, held at the Civic Centre, Victoria Island, Lagos, was an unforgettable one for several A-list brands, industry titans, and brand trendsetters who emerged winners of the most coveted ADVAN awards.
The venue came alive as the event reached its crescendo when Nigeria’s leading network service provider, MTN, emerged the winner of the Brand of the Year category and its CMO, Adia Sowho also won the Brand Personality of the Year.
Another brand that commanded attention was Indomie, which took the second position in that category and Premier Cool Black emerged third.
Other notable brands whose winning ignited the evening, adding to the excitement and star power of the night, were Hypo, which emerged winner of the New Brand/ Brand Extension /Brand Revitalisation category while Terra Seasoning and Add Me clinched the second and third positions respectively.
The evening was truly an unparalleled celebration as several other brands also demonstrated the spirit of constant innovation and relentless drive. Maltina-Show Happiness won the experiential category while Indomie Flavour Fest and Morning Fresh took the second and third positions.
Indomie Gloden Magnet Promo emerged winner of the Consumer Promotion category, while Devon Kings -Mega Millionaire Promo clinched the second position, inspiring growth and excellence at every turn.
Again, Indomie emerged winner of the Digital Campaign Of The Year category while Terra Seasoning and Hypo Bleach clinched the second and third positions.
Power Oil won the Public Relations category. Peak Milk emerged as the winner of the Legacy Brand of The Year while Gino Tomato and Haier Thermocool took home the second and third positions respectively.
There is no doubt that the success of these brands is motivating others, spurring them to push the boundaries and set new milestones that will position them as a visionary force to be reckoned with in the Nigerian marketing communications space.


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