Epica Awards announces Tony Chambers as jury president
Tony Chambers, Brand and Content Director of Wallpaper* Magazine has been named by Epica award as its Jury president.
The announcement was made at the Epica Jury lunch held on the sideline of the recently concluded Cannes Lions International Festival of Creativity, and signals the commencement of the 32 season of Epica.
Epica will hold its next jury meeting, conference and ceremony in Amsterdam from November 12 to 15. The ceremony itself will be held at the city’s KIT Royal Tropical Institute. Epica is the only global creative prize judged by journalists.
Commenting on his appointment Chambers said: “As someone who’s passionate about design, branding and communications, I’m delighted to be able to join fellow journalists in these fields to determine who’s doing the most innovative creative work right now.”
A new campaign has been launched to drive the event. The visually striking new advertising campaign was created by Wieden & Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning.
In addition, Epica announced the creation of two new grand prix. The Responsibility Grand Prix will honour the best public interest work. It is supported by ACT Responsible, an organisation that supports cause-related advertising.
The Alternative Media Grand Prix will be awarded to the most original campaign in non-traditional channels such as ambient, experiential, events and stunts.
Two new categories to take note of this year: Topical & Real Time Advertising, covering operations that react to current events; and of course the return of World Cup Advertising.
Epica’s editorial director Mark Tungate said: “As usual we’re always trying to evolve with the industry, and we felt that both these grand prix were lacking: one specifically recognizing creativity for good causes; and the other celebrating originality in the range of channels beyond traditional advertising.” He added: “It will be a pleasure to present these and the other awards in Amsterdam, one of our favourite locations over the years due to its creative vitality.”
He also thanked Epica’s sponsors and partners: Adobe, ACT, AdForum, Euronews, Lürzer’s Archive and Screen Vision Media.
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