Ellie Doty ends 2-year stint with Burger King
After less than two years, Ellie Doty, Chief Marketing Officer (CMO), Burger King has part ways with the fast-food chain company. Doty, who joined the company in June 2020 was charged with overseeing all marketing activities across the US and Canada.
The former CMO, who had responsibility for $400m of spend across digital marketing, food innovation, culinary, category strategy, media, insights, analytics, and communications, advocated for the brand overhaul in January 2021, which saw Burger King rebrand for the first time in 20 years with a revamped logo, packaging, and uniforms. In September, she also championed the launch of the chain’s first US loyalty scheme, Royal Perks, which saw around 80% of the brand’s digital customers signing up.
During her brief tenure at the fast-food chain, Doty also took on an interim co-presidency role, which focused on “clarifying brand priorities” and the direction for the business over the next five years. Under her watch, the business focused on shifting to an “insight-led mentality”, focused on “fewer, bigger, bolder actions to drive long-term outcomes”.
Doty joined Burger King from her role as CMO at the US fast-food chain Chili’s, where she oversaw the marketing function including digital, media, and innovation.
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