Elev8 Media adds new value, set to unveil “New Music Monday”
With over one million views on its two major state-of-the-art digital billboards christened King of Marina and Tower of Oworo, and strategically situated in the Lagos metropolis, Elev8 Media remains one of the Out-of-Home agencies to reckon with in Nigeria’s advertising industry. And as an agency that has some of the industry’s most creative and restless spirits in its workforce, the company is about to unveil another innovation to maintain its lead in the new normal. The novel offering is tagged New Music Monday, an initiative designed to celebrate and promote African art and creativity in a fashionably elegant manner.
According to the Chief Executive Officer of Elev8 Media, Funmilade Alalade, starting next week, the company will set out every Monday to celebrate and promote talents, especially music arts in Africa, and any song that makes it will get featured on the two iconic billboards.
“ELEV8 is not just a name, it’s a lifestyle. We will take time every Monday to celebrate and promote talent, art and new music across Africa. Whichever song makes it gets featured on both billboards, which includes King of Marina and Tower of Oworo, all day.
“With over one million views daily on both billboards, we have more than enough audience to make a difference. We want to ensure that everyone benefits from our audience, and what better way to do that than to promote our African sound? That is why we are introducing the New Music Monday,” the agency boss explained.
Commenting on the new offering, Mr. John Ajayi, the Managing Director/Publisher of MARKETING EDGE, Nigeria’s foremost brand and marketing publication, commended Mr. Alalade’s creative genius and ingenuity, adding that Elev8 was already speaking and acting the words and wisdom of the new normal.
In his words: “In today’s marketing and advertising environment, the paradigm has shifted radically beyond mere selling in the traditional way. It is no longer the seller’s market. We are all in the buyer’s market where the language for competitive advantage, growth and requisite profitability in a fast-changing post-digital age is about value.
“It is the recurring decimal and the word in the heart of competitive growth in modern marketing. This, Elev8 Media Nigeria has been doing with grit and gusto. I am so happy for you and promise to help amplify your new value addition as an obsession and a culture all others should emulate.”
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